Strategic Accounts Lead: AI-Driven Hardgoods Sales

Fanatics; Winona (MN); On-site; USD 70,000 - 75,000; Full time

Job summary

Fanatics is seeking a Sales Manager to drive growth for identified strategic accounts and expand WinCraft hardgoods in Winona, MN. Build account plans, educate customers on WinCraft licenses and offerings, and close orders while collaborating with VP of Sales to deliver revenue and margin objectives.

Role emphasizes bold leadership, data-driven decisions using AI insights, and cross-functional teamwork across internal departments. Travel to manage key accounts is expected.

Qualifications

• 3–5 years of direct sales experience with a demonstrated track record of meeting and exceeding revenue goals.
• Strong interpersonal, written, and verbal communication skills to present professionally to customers.
• Demonstrated ability to take initiative in a fast-paced, deadline-driven environment.
• Ability to learn and leverage systems, including AI tools and Excel for reporting and planning.
• Experience in sports licensing and/or promotional products is a strong plus.
• Willingness to travel (>10%).

Responsibilities

• Develop account plans for identified strategic accounts.
• Educate customers on WinCraft products, licenses, and custom offerings.
• Close orders and drive revenue growth with focus on margins.
• Partner with internal teams (customer service, marketing, BI, sales) to align priorities.
• Travel as needed to manage relationships and opportunities.

Skills

Sales experience

Interpersonal skills

Initiative

AI tools & Excel

Travel willingness

Education

Bachelor’s degree preferred

Tools

Excel

AI tools

Job description

Fanatics is seeking a Sales Manager to drive growth for identified strategic accounts and expand WinCraft hardgoods in Winona, MN. Build account plans, educate customers on WinCraft licenses and offerings, and close orders while collaborating with VP of Sales to deliver revenue and margin objectives.

Role emphasizes bold leadership, data-driven decisions using AI insights, and cross-functional teamwork across internal departments. Travel to manage key accounts is expected.