Sales Manager

Fanatics; Winona (MN); On-site; USD 70,000 - 75,000; Full time

Job summary

Fanatics is seeking a Sales Manager to drive growth for identified strategic accounts and expand WinCraft hardgoods in Winona, MN. Build account plans, educate customers on WinCraft licenses and offerings, and close orders while collaborating with VP of Sales to deliver revenue and margin objectives.

Role emphasizes bold leadership, data-driven decisions using AI insights, and cross-functional teamwork across internal departments. Travel to manage key accounts is expected.

Qualifications

• 3–5 years of direct sales experience with a demonstrated track record of meeting and exceeding revenue goals.
• Strong interpersonal, written, and verbal communication skills to present professionally to customers.
• Demonstrated ability to take initiative in a fast-paced, deadline-driven environment.
• Ability to learn and leverage systems, including AI tools and Excel for reporting and planning.
• Experience in sports licensing and/or promotional products is a strong plus.
• Willingness to travel (>10%).

Responsibilities

• Develop account plans for identified strategic accounts.
• Educate customers on WinCraft products, licenses, and custom offerings.
• Close orders and drive revenue growth with focus on margins.
• Partner with internal teams (customer service, marketing, BI, sales) to align priorities.
• Travel as needed to manage relationships and opportunities.

Skills

Sales experience

Interpersonal skills

Initiative

AI tools & Excel

Travel willingness

Education

Bachelor’s degree preferred

Tools

Excel

AI tools

Job description

Role Overview

The Sales Manager is responsible for the development and growth of identified strategic accounts, with a focus on expanding Fanatics Commerce's hardgoods position within the WinCraft Brand. Working closely with the Vice President of Sales, this role requires building and executing account-level business plans while educating customers on the full portfolio of WinCraft products, licenses, and custom offerings. The Sales Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

How Will You Drive Impact

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership

• Partner daily with internal teams across customer service, marketing, Business Intelligence, and sales to align priorities, resolve challenges, and drive coordinated account execution for WinCraft.
• Collaborate with the Vice President of Sales on seasonal timelines, account planning, and escalation of competitive or operational business issues requiring leadership visibility.
• Support co-workers in maximizing event and strategic program opportunities, sharing account intelligence and best practices to strengthen overall team performance.

Fan & Customer Impact (Obsessed with Fans)

• Build deep, trusted relationships with strategic retail accounts, serving as a knowledgeable resource on WinCraft Brands, licenses, and associated products to maximize revenue and margin opportunity.
• Identify, communicate, and proactively react to market trends within respective territories, ensuring customers' expectations are met through forward-looking sales planning.
• Effectively present and close orders related to new properties, promotions, and products, ensuring customers have the right WinCraft solutions at the right time.
• Maintain thorough knowledge of WinCraft custom products and confidently present and sell custom solutions to accounts, completing product information for quotes accurately and in a timely manner.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Create and execute tailored sales plans for identified accounts, continuously evaluating performance and identifying opportunities for hardgoods category expansion across all retail partners.
• Troubleshoot accounts experiencing challenges, proactively advising leadership of potential or current problems and recommending actionable solutions.
• Leverage AI tools, Business Intelligence dashboards, and Excel proficiency to analyze account performance and surface data-driven insights that inform sales strategy.
• Maintain competitive awareness across the licensed hardgoods landscape and bring forward-looking market intelligence to leadership to inform product and account strategy.

Ownership & Execution (Determined & Relentless Mindset)

• Achieve or exceed monthly and annual revenue and margin targets established by management, demonstrating consistent accountability to performance goals.
• Manage day-to-day business responsibilities with discipline, including well-defined travel plans, virtual meeting preparation, dashboard maintenance, and adherence to customer meeting expectations via the travel checklist.
• Communicate effectively with Operations regarding priority orders and critical business needs, escalating appropriately to ensure customer commitments are met.
• Adhere to all policies, procedures, and restrictions set forth by management as they pertain to licensed properties, and obtain required sales and accounting information to establish new accounts in a timely manner.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

Required Qualifications

CAPABILITIES & EXPERIENCE YOU BRING

• 3–5 years of direct sales experience with a demonstrated track record of meeting and exceeding revenue goals.
• Strong interpersonal, written, and verbal communication skills, with the ability to present a positive, organized, and professional image to internal and external customers.
• Demonstrated ability to take initiative and perform effectively in a fast-paced, deadline-driven environment.
• Ability to quickly learn and leverage systems, including proficiency in AI tools and Excel for reporting, analysis, and sales planning.
• Experience in the sports licensing and/or promotional products industry is a strong plus.
• Attention to detail in completing product quotes, account documentation, and compliance with licensed property guidelines.
• Willingness and ability to travel, with this role requiring travel greater than 10%.

Education

• Bachelor’s Degree preferred.

WORK LOCATION

On-site: Your work location will be onsite in Winona, MN.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/.

Salary Range

$70,000 - $75,000 USD

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its LIDs retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset

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