Storytelling Marketing Lead for AI-Driven Growth

HR Tech Job; New York (NY); Hybride; USD 127 000 - 226 000; Plein temps

Résumé du poste

Workday is seeking an experienced content marketer to accelerate Sana’s growth within the Workday ecosystem. You will own the content strategy, craft compelling narratives, and empower customer-facing teams to scale.

The role demands strong writing, storytelling, and the ability to drive campaigns across channels. You will partner with Sales, Product, and Brand to produce enablement materials and ensure launches are well-communicated.

Qualifications

• 5+ years of experience in content marketing, brand marketing, and copywriting, with a proven track record of end-to-end execution and growing a brand following, ideally within a SaaS organization or tech startup.
• Ability to originate and execute ideas independently, rather than waiting for a creative brief.
• Experience creating visual assets autonomously, while knowing when to bring in expert design support.
• Fluent in English.

Responsabilités

• Own Content Strategy and Editorial Execution across channels and formats.
• Collaborate on integrated brand marketing campaigns and video content.
• Partner with sales and product marketing to develop enablement materials and assets.
• Track content performance with analytics and adjust strategy accordingly.
• Work cross-functionally with design and brand teams to ensure on-brand output.

Connaissances

Content marketing

Brand marketing

Copywriting

Storytelling

End-to-end execution

Description du poste

Workday is seeking an experienced content marketer to accelerate Sana’s growth within the Workday ecosystem. You will own the content strategy, craft compelling narratives, and empower customer-facing teams to scale.

The role demands strong writing, storytelling, and the ability to drive campaigns across channels. You will partner with Sales, Product, and Brand to produce enablement materials and ensure launches are well-communicated.