Storytelling Marketing (Content Spike)

HR Tech Job; New York (NY); Hybrid; USD 127,000 - 226,000; Full time

Job summary

Workday is seeking an experienced content marketer to accelerate Sana’s growth within the Workday ecosystem. You will own the content strategy, craft compelling narratives, and empower customer-facing teams to scale.

The role demands strong writing, storytelling, and the ability to drive campaigns across channels. You will partner with Sales, Product, and Brand to produce enablement materials and ensure launches are well-communicated.

Qualifications

• 5+ years of experience in content marketing, brand marketing, and copywriting, with a proven track record of end-to-end execution and growing a brand following, ideally within a SaaS organization or tech startup.
• Ability to originate and execute ideas independently, rather than waiting for a creative brief.
• Experience creating visual assets autonomously, while knowing when to bring in expert design support.
• Fluent in English.

Responsibilities

• Own Content Strategy and Editorial Execution across channels and formats.
• Collaborate on integrated brand marketing campaigns and video content.
• Partner with sales and product marketing to develop enablement materials and assets.
• Track content performance with analytics and adjust strategy accordingly.
• Work cross-functionally with design and brand teams to ensure on-brand output.

Skills

Content marketing

Brand marketing

Copywriting

Storytelling

End-to-end execution

Job description

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that's a mission that excites you, you're in the right place.

About the Role

We are seeking an experienced pi-shaped marketer to accelerate and steer Sana's next stage of growth. The ideal candidate thrives in fast-moving environments, enjoys operating in ambiguity, and combines strategic vision with a builder's mindset. They're an excellent writer and storyteller with a passion for enabling customer-facing teams to perform at scale.

What You'll Do

Own Content Strategy and Editorial Execution

• Manage our editorial calendar across all channels, including launch moments and evergreen campaigns.

• Conceptualize, write, and edit both long-form and short-form content across channels and formats.

• Collaborate and execute on integrated brand marketing campaigns.

• Script and structure video content including product demos, customer spotlights, and interview-style pieces.

Partner Across Sales, Product, and Brand

• Partner with sales and product marketing to develop enablement materials, including pitch decks, one-pagers, competitive assets, and FAQ documents.

• Build and maintain a deep understanding of our products to tell accurate and compelling stories, collaborating closely with engineering to stay ahead of launches.

• Track content performance using analytics and work with the broader marketing team to refine strategy based on what's working.

• Work cross-functionally with design and brand teams to ensure all content is polished and on-brand.

#SanaJobs

About You

Basic Qualifications

• 5+ years of experience in content marketing, brand marketing, and copywriting, with a proven track record of end-to-end execution and growing a brand following, ideally within a SaaS organization or tech startup.

• Ability to originate and execute ideas independently, rather than waiting for a creative brief.

• Experience creating visual assets autonomously, while knowing when to bring in expert design support.

• Fluent in English.

Other Qualifications

• Deep passion and talent for writing in all its marketing forms.

• Strong eye for craft and taste in brand building, setting trends rather than following.

• Track record of excellent problem-solving skills to handle complex challenges quickly and effectively.

• Experience building strong relationships across teams to deliver the best results.

• Data-driven approach with a focus on measurable outcomes.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.NY.New York City.SanaPrimary Location Base Pay Range: $150,300 USD - $225,500 USDAdditional US Location(s) Base Pay Range: $127,000 USD - $225,500 USD

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

If you require a reasonable accommodation, you may email [e-mail], as far in advance as possible.

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