Content Marketing Manager

Genetec; Tallahassee (FL); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

401K match

Tuition reimbursement program

Flexible work schedule

Job summary

Genetec is seeking a highly organized Content Marketing Manager in North America to lead B2B content programs and the customer story initiative. You will manage a team of freelance writers, coordinate customer stories and blogs, and oversee long-form assets while guiding short-form copy for ads and emails.

The role combines strong writing, editorial judgment, and project management with cross-functional collaboration to drive campaign performance across the North America Marketing Team.

Qualifications

• 3–7+ years of experience in content marketing or editorial management.
• Proven experience managing multiple content formats (case studies, blogs, whitepapers/ebooks, bylines).
• Strong project management skills with overlapping deadlines and stakeholders.
• Experience managing freelance writers or agency partners.
• Exceptional writing, editing, and storytelling abilities.
• Working knowledge of SEO and content performance optimization.
• Strong collaboration and communication skills.

Responsibilities

• Lead a team of freelance writers, agency partners, and internal stakeholders to deliver high-value content projects on time.
• Develop customer stories – written and video; blogs; ebooks and long-form assets.
• Write short-form copy for digital ads and emails and review content for brand voice and quality.
• Review content briefs and suggest enhancements to improve campaign performance.
• Continuously analyze content performance and recommend data-driven improvements.
• Schedule and direct customer interviews and manage final approvals.

Skills

Content marketing

Editorial management

Project management

Writing

SEO

Stakeholder collaboration

Freelance writing management

Job description

Job overview

We are looking for a highly organized and strategic Content Marketing Manager to lead our B2B content programs and customer story program in North America.

This role will act as the project manager, editor, and reviewer for all written content—customer stories, blog articles, bylines, and other content—ensuring each deliverable aligns with brand standards, supports campaign objectives, and drives measurable performance. It will entail some writing opportunities as well, mainly for short form copy, such as digital ads and emails.

The ideal candidate combines strong writing, editorial judgment, and creativity with project management skills. The candidate can manage multiple projects, collaborate well with other team members, and direct a team of freelance writers to execute on multiple projects that support the goals of the North America Marketing Team.

Your day at a glance

• Manage a team of freelance writers, agency partners, and internal stakeholders to ensure high value content projects are completed on time.
• Customer stories – both written and video
• Blog articles
• Ebooks and long-form assets
• Write short-form copy for small projects, include digital ads and emails
• Review and edit content to ensure alignment with brand voice, messaging, and quality standards
• Review content briefs and make suggestions for content enhancements
• Manage the North America Customer Story program – both written and video
• Promote the customer story program to internal team and potential customers
• Schedule and direct customer interviews
• Manage follow-up reviews and final approvals
• Continuously analyze content performance and recommend improvements
• Work with internal team members to suggest content additions or improvements to enhance campaign performance.
• Manage and prioritize work based on corporate and team objectives.
• Monitor and report on key metrics such as number of customer stories, engagement, and traffic.

What makes you a great fit

• 3–7+ years of experience in
• content marketing or editorial management
• Proven experience managing
• multiple content formats
• (case studies, blogs, whitepapers/ebooks, bylines)
• Strong project management skills with the ability to handle overlapping deadlines and stakeholders
• Experience managing freelance writers or agency partners
• Exceptional writing, editing, and storytelling abilities
• Working knowledge of SEO and content performance optimization
• Strong collaboration and communication skills
• Experience using a project management platform
• Candidate must be located anywhere in the East or Central US

Let’s talk perks

• Attractive compensation package with 401K matchTraining Tuition Reimbursement ProgramWork-life balance with a flexible working schedule

We know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!