Story-Driven Digital Marketing Content Strategist

Innovations in Wallcoverings, Inc.; New York (NY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with company match

Life Insurance

Disability Insurance

Paid Time Off

Paid Holidays

Commuter Assistance

Job summary

Innovations in Wallcoverings, Inc. in New York City is seeking a Digital Marketing Content Strategist to shape the brand's voice across social media, email, and the website.

You will develop original content, manage calendars, and coordinate with the Design Studio and external partners to ensure high‑quality storytelling and consistent visuals. The role combines creative ideation with disciplined execution, requiring 3–5+ years in digital marketing and a keen eye for interior design

Qualifications

• 3–5+ years of experience in digital marketing, social media, content creation, or a related field.
• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.
• Experience in luxury goods, interiors, architecture, home furnishings, wallcoverings, or a related industry is a plus.

Responsibilities

• Develop and coordinate original ideas and engaging content for social media, email, website, and other digital channels.
• Create digital content around new collections, products, materials, installations, events, and the design process behind Innovations.
• Manage day‑to‑day community engagement across platforms.
• Write and edit social captions, email content, product features, and other communications in the Innovations brand voice.
• Develop ideas for image renders and product imagery, working closely with the Design Studio, Marketing team, and external partners to ensure high‑quality execution, accurate product representation, and adherence to brand and visual guidelines.
• Write and edit press releases, product descriptions, collection text, and other brand content, maintaining a clear and consistent voice across all channels and written content.
• Help develop and maintain content calendars, digital assets, and project timelines.
• Maintain and update content and visual imagery for the company website.
• Support the planning and coordination of photoshoots, including styling and content needs.
• Coordinate client outreach to secure installation images and project stories.
• Help identify opportunities for partnerships, social advertising, and other ways to expand the brand’s reach.
• Analyze social media and website performance metrics to identify trends, evaluate the effectiveness of campaigns and content, and make data‑driven decisions that inform future marketing strategies and content development.

Skills

Digital marketing

Content creation

Social media management

Brand voice

Project management

Education

Bachelor's degree in Marketing or related

Tools

Adobe Creative Suite

Canva

Google Analytics

CMS/CRM tools

Job description

Innovations in Wallcoverings, Inc. in New York City is seeking a Digital Marketing Content Strategist to shape the brand's voice across social media, email, and the website.

You will develop original content, manage calendars, and coordinate with the Design Studio and external partners to ensure high‑quality storytelling and consistent visuals. The role combines creative ideation with disciplined execution, requiring 3–5+ years in digital marketing and a keen eye for interior design