Digital Marketing Content Strategist

Innovations in Wallcoverings, Inc; New York (NY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

401(k)-retirement savings plan with公司

Life and Long-Term Disability (LTD)

generous paid time off (PTO)

paid holidaysassistance with commuting

Job summary

Innovations in Wallcoverings, Inc. seeks a creative Digital Marketing Content Strategist in New York City. The role focuses on developing engaging content for social media, email, and the web, shaping the brand voice across channels and coordinating with design and marketing teams.

You will manage content calendars, assist with photoshoots, and help expand the brand through partnerships and social advertising. A strong aesthetic and storytelling ability are essential.

Qualifications

• 3–5+ years of experience in digital marketing, social media, content creation, or related field.
• Bachelor’s degree in Marketing, Communications, Design, or related field, or equivalent professional experience.
• Experience in luxury goods, interiors, architecture, home furnishings, wallcoverings, or related industry is a plus.

Responsibilities

• Develop and coordinate original ideas and engaging content for social media, email, website, and other digital channels.
• Create content around new collections, products, materials, installations, events, and the design process behind Innovations.
• Manage day-to-day community engagement across platforms.
• Write and edit social captions, email content, product features, and other brand communications.
• Develop ideas for image renders and product imagery with Design Studio and Marketing teams for high-quality execution.
• Write and edit press releases, product descriptions, and collection text in a clear brand voice.
• Help develop content calendars, digital assets, and project timelines.
• Maintain and update content and imagery for the company website.
• Coordinate photoshoots logistics and content needs.

Skills

Digital marketing

Social media

Content creation

Brand voice

Adobe Creative Suite

Education

Bachelor's degree in Marketing/Communications/Design

Tools

Adobe Creative Suite

Canva

Job description

At Innovations, we craft inspired wallcoverings that reflect our passion for authentic design. In our 50-year history, we have experimented with materials, techniques, and textures to develop unique wallcoverings that breathe new life into interior spaces. Our timeless designs enhance any environment, be it a private home or luxury hotel, and strike the perfect balance between beauty and purpose. A family owned and operated company, now in its second generation, Innovations Corporate is located in the heart of SoHo in New York City.

We are looking for a creative, organized, and detail-oriented Digital Marketing Content Strategist to help bring the Innovations brand to life across digital channels.

This is a hands‑on role for someone who is naturally curious, understands what makes content compelling, and can balance creative thinking with strong organization and follow‑through. The ideal candidate has an interest in interior design and enjoys discovering stories, developing ideas, creating compelling content, and helping bring projects from concept through completion. The right candidate will naturally look for interesting products, projects, materials, and stories that can become engaging content and will be comfortable taking an idea from concept through execution.

Responsibilities

• Develop and coordinate original ideas and engaging content for social media, email, website, and other digital channels.
• Create digital content around new collections, products, materials, installations, events, and the design process behind Innovations.
• Manage day‑to‑day community engagement across platforms.
• Write and edit social captions, email content, product features, and other communications in the Innovations brand voice.
• Develop ideas for image renders and product imagery, working closely with the Design Studio, Marketing team, and external partners to ensure high‑quality execution, accurate product representation, and adherence to brand and visual guidelines.
• Write and edit press releases, product descriptions, collection text, and other brand content, maintaining a clear and consistent voice across all channels and written content.
• Help develop and maintain content calendars, digital assets, and project timelines.
• Maintain and update content and visual imagery for the company website.
• Support the planning and coordination of photoshoots, including styling and content needs.
• Coordinate client outreach to secure installation images and project stories.
• Help identify opportunities for partnerships, social advertising, and other ways to expand the brand’s reach.
• Analyze social media and website performance metrics to identify trends, evaluate the effectiveness of campaigns and content, and make data‑driven decisions that inform future marketing strategies and content development.
• Work closely with marketing, creative, sales, and product teams to identify opportunities and bring projects to life.
• Stay informed about digital platforms and trends while maintaining a clear understanding of what is right for the Innovations brand.
• Be willing to contribute to a variety of projects and tasks as a part of a small, collaborative marketing team.

Qualifications and Skills

• 3–5+ years of experience in digital marketing, social media, content creation, communications, or a related field.
• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.
• Experience in luxury goods, interiors, architecture, home furnishings, wallcoverings, or a related industry is a plus.
• Strong written, visual, and organizational skills, with a good eye for design, composition, and visual storytelling.
• Understanding of brand voice and how to build a consistent brand across different channels.
• Experience creating content for platforms such as Instagram, Pinterest, LinkedIn, and other digital channels.
• Ability to identify content opportunities and take ideas from concept through execution.
• Familiarity with Adobe Creative Suite, Canva, or comparable creative tools.
• Experience with content calendars, digital asset management, and basic analytics is preferred.
• Strong attention to detail and the ability to manage multiple projects and deadlines.
• Comfortable working independently while collaborating closely with a creative team and external partners.
• Curious, proactive, and willing to take ownership of projects while bringing new ideas and perspectives.
• Strong interest in interior design, architecture, social media, and the design industry.

We offer a comprehensive and competitive benefits package designed to support the health, well‑being, and financial future of our employees.

• Medical, Dental, and Vision insurance
• 401(k)-retirement savings plan with company match
• Life and Long-Term Disability (LTD) insurance
• generous paid time off (PTO)
• paid company holidaysassistance with commuting costs

We’re committed to creating a supportive work environment where our team can grow and succeed.