Luxury Interiors Digital Marketing Content Strategist

Innovationsusa; New York (NY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

401(k)-retirement savings with company

Life and Long-Term Disability (LTD)

generous paid time off

paid holidays + commuting assistance

Job summary

Innovations curates inspired wallcoverings and storytelling for luxury interiors. We seek a Digital Marketing Content Strategist to create compelling content across social, email, and web, manage communities, and write in the Innovations brand voice.

You will collaborate with Design Studio, Marketing, and external partners to execute from concept to completion. Ideal candidates bring 3–5+ years in digital marketing, a design sensibility, and experience with Instagram, Pinterest, and LinkedIn;

Qualifications

• 3–5+ years of experience in digital marketing, social media, content creation, or related field.
• Bachelor’s degree in Marketing, Communications, Design, or related field, or equivalent experience.
• Experience in luxury goods, interiors, architecture, home furnishings, wallcoverings, or related industry is a plus.
• Strong written, visual, and organizational skills with good design sense.
• Understanding of brand voice and how to build consistency across channels.
• Experience creating content for Instagram, Pinterest, LinkedIn, and other channels.
• Ability to identify content opportunities and take ideas from concept to execution.
• Familiarity with Adobe Creative Suite, Canva, or comparable tools.
• Experience with content calendars, digital asset management, and basic analytics is preferred.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Comfortable working independently while collaborating with a creative team and external partners.
• Curious, proactive, and willing to own projects with fresh ideas.
• Strong interest in interior design, architecture, social media, and the design industry.

Responsibilities

• Develop and coordinate original ideas and engaging content for social media, email, website, and other digital channels.
• Create digital content around new collections, products, materials, installations, events, and the design process.
• Manage day-to-day community engagement across platforms.
• Write and edit social captions, email content, product features, and other brand communications.
• Develop ideas for image renders and product imagery with Design Studio and external partners.
• Write and edit press releases, product descriptions, collection text, and brand content.
• Help develop and maintain content calendars, digital assets, and project timelines.
• Maintain and update content and visuals for the company website.
• Support planning and coordination of photoshoots, including styling and content needs.
• Coordinate outreach to secure installation images and project stories.
• Identify opportunities for partnerships, social advertising, and brand reach.
• Analyze social and website metrics to inform future strategies.

Skills

Digital marketing

Social media

Content creation

Brand voice

Adobe Creative Suite

Canva

Analytics

Project management

Education

Bachelor’s degree in Marketing/Communications/Design

Tools

Adobe Creative Suite

Canva

Job description

Innovations curates inspired wallcoverings and storytelling for luxury interiors. We seek a Digital Marketing Content Strategist to create compelling content across social, email, and web, manage communities, and write in the Innovations brand voice.

You will collaborate with Design Studio, Marketing, and external partners to execute from concept to completion. Ideal candidates bring 3–5+ years in digital marketing, a design sensibility, and experience with Instagram, Pinterest, and LinkedIn;