Marketing Specialist

The Workshop LA; Los Angeles (CA); On-site; USD 80,000 - 90,000; Full time

Job summary

The Workshop LA is seeking a Marketing & Paid Social Specialist to own paid social strategy and execution while guiding offline marketing initiatives, trade partnerships and industry events in Los Angeles.

You’ll manage campaigns across Meta and Pinterest, collaborating with design and content teams to showcase pattern and texture for trade and consumer audiences. The role demands strong analytics and a keen eye for luxury home branding.

Qualifications

• 3+ years of marketing experience in the home sector.
• Hands-on paid social experience with Meta Ads Manager and Pinterest Ads.
• Familiarity marketing to both trade professionals and retail consumers.
• Strong analytical skills with interior styling and brand presentation.

Responsibilities

• Plan, launch and optimize paid campaigns across Meta and Pinterest with ROAS/CAC targets.
• Collaborate with design and content teams to brief creatives for trade and consumer audiences.
• Build custom audiences, lookalikes, and retargeting for interior designers and design enthusiasts.
• Lead brand activations, pop-ups and trade shows, managing collateral and signage.
• Report on KPIs, A/B tests, and align ad calendars with new collection launches.

Skills

Paid social advertising

Analytics

Trade marketing familiarity

Interior design sense

Tools

Meta Ads Manager

Pinterest Ads

Job description

Our client, a design-forward, LA-made wallpaper and textile house known for playful, sophisticated collections and artist and brand collaborations, is looking for a Marketing & Paid Social Specialist to join their growing team.

This is a hands-on role for someone who loves both the numbers and the pattern, texture and scale of beautiful interiors. You’ll own paid social strategy and execution while leading offline marketing, trade partnerships and industry events. You’ll work closely with the leadership team and an established digital lead to keep messaging cohesive across organic and paid. Salary $80-$90K

What you will be doing

• Planning, launching and optimizing paid campaigns across Meta and Pinterest, with an eye on ROAS and CAC targets
• Partnering with the design and content teams to brief ad creative that shows off pattern, scale and texture for both trade and consumer audiences
• Building custom, lookalike and retargeting audiences aimed at interior designers, architects and design enthusiasts
• Leading brand activations, pop-ups and trade shows, including Design District events, and managing the collateral, sample kits and signage that go with them
• Reporting on KPIs and A/B tests, and aligning ad calendars and events with new collection launches

What they are looking for

• 3+ years of marketing experience in the home sector, such as decor, furniture, textiles, tile/wallpaper or interior design
• Hands-on paid social experience (Meta Ads Manager, Pinterest Ads) scaling DTC or luxury brands
• Familiarity marketing to both trade professionals and retail consumers
• Strong analytical skills paired with a sophisticated eye for interior styling and brand presentation
• Proven experience organizing trade shows, client events or experiential activations