Social-First Marketing Manager

NewGen; New York (NY); Hybrid; USD 55,000 - 111,000; Full time

Job summary

NewGen, a global social creative and creator agency with a New York footprint, is seeking a Marketing Manager to lead US marketing initiatives, coordinate with UK-led campaigns, and boost brand visibility across channels.

You will align strategies with internal and external stakeholders, research growth opportunities, plan events, and translate trends into campaigns that resonate with audiences while sustaining the agency’s social-first culture.

Qualifications

• 3+ years experience working in a marketing, events or PR function.
• Knowledge of social media trends, platforms, and creator culture.
• Experience in working with social first clients and teams.
• Knowledge of the gaming industry and its creators is a plus, reflecting our heritage and strength in this space.
• Experience working in fast-paced, agency environments.
• Ability to translate creative ideas into measurable business results.
• Familiarity with influencer marketing and content strategy.
• Exceptional presentation and communication skills.
• Comfortable using project management tools.

Responsibilities

• Coordinate with our PR Firm - Collaborate with our external PR agency to align media and press strategies with the agency’s U.S. marketing objectives.
• Marketing Support - Assist in the planning and execution of marketing initiatives for the US business, ensuring consistent messaging across campaigns and channels, as well as supporting UK-led marketing campaigns in collaboration with UK marketing managers.
• Event Planning - Support the organization and promotion of industry events, client engagements, and speaking opportunities to enhance brand visibility. Support the organization and planning of owned events, including breakfasts and dinners, with the goal of engaging prospective clients.
• Business Development Research - Support the business development team by identifying B2B leads and growth opportunities that align with the agency’s target brands and industries.
• Internal Collaboration - Work closely with US and UK based stakeholders to ensure marketing activities support creative output and business development strategy.

Skills

Marketing leadership

Event planning

PR coordination

Social media trends

Creator culture

Gaming industry knowledge

Agency experience

Influencer marketing

Content strategy

Presentation & communication

Project management tools

Job description

NewGen, a global social creative and creator agency with a New York footprint, is seeking a Marketing Manager to lead US marketing initiatives, coordinate with UK-led campaigns, and boost brand visibility across channels.

You will align strategies with internal and external stakeholders, research growth opportunities, plan events, and translate trends into campaigns that resonate with audiences while sustaining the agency’s social-first culture.