Star Wars Brand Manager — Global Growth & Strategy

Content Creators

Boston (MA)

Presencial

USD 125.000 - 187.000

Jornada completa

Hace 3 días

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Descripción de la vacante

Hasbro is seeking a Brand Manager for the Star Wars Fan business to lead brand and product strategy, working with cross-functional teams and licensing partners worldwide. You will shape go-to-market plans, drive line planning, and optimize performance across markets, collaborating with marketing, design, packaging, and finance to grow share and profitability.

You will translate fan insights and market trends into compelling product stories, partnering with Disney/Lucasfilm for content alignment

Formación

5+ years of experience in consumer goods, brand/product management, business management, or marketing.
Licensed brands experience is a plus.
Strong storytelling, pop culture, and fandom passion to balance creativity and commercial outcomes.
Experience cross-functionally and influencing without authority in a global matrix organization.

Responsabilidades

Drive brand and product strategy for the Star Wars portfolio to grow market share.
Manage global product development and marketing processes across line planning and lifecycle management.
Partner with global teams to support retailers and drive category leadership worldwide.
Collaborate with Disney/Lucasfilm on content strategy and approvals.
Leverage data/analytics to identify growth, pricing, and margin opportunities.