Associate Brand Manager - Disney

Hasbro; Little Rock (AR); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Half‑day Fridays

Paid Vacation Time and holidays

Generous 401(k) match

Paid Parental Leave

Toy Discounts

Tuition Reimbursement

Job summary

Hasbro in the United States is seeking a proactive Marketing professional to support the Star Wars action figures and related toys developed with Disney. You will help shape brand strategy and bring innovative products to market across cross‑functional teams.

Candidates should have a marketing or consumer goods background, 2–5 years of experience, and strong communication and data analysis skills to inform consumer insights and go‑to‑market plans.

Qualifications

• Bachelor's Degree in Marketing, Advertising, or a related field.
• 2–5 years of experience in Marketing or Consumer Goods.
• Proactive, collaborative, and eager to learn and problem-solve.

Responsibilities

• Collaborate with cross-functional teams to bring innovative products to market.
• Act as the consumer insights and market segment specialist.
• Partner with regional marketing teams to understand retailer trends and inform local plans.
• Manage data entry and forecasting to ensure data integrity.
• Deliver impactful presentations to stakeholders.
• Communicate brand activity and key information across the business.
• Analyze data and share insights on product performance and marketing impact.
• Assist in creating consumer-facing advertising assets.
• Contribute to go-to-market strategy development.
• Develop a trusted relationship with Disney partners.

Skills

Cross-functional collaboration

Data analysis

Project management

Storytelling/presentation

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Microsoft Office

Job description

At Hasbro, we are looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. This role supports the global brand strategy and product development processes for the FAN consumer within our partnership with Disney to develop Star Wars action figures, vehicles, playsets, and role‑play products.

Responsibilities

• Collaborate closely with cross‑functional teams – Design & Development, Brand Writing, Project Management, Packaging, Engineering, and Finance – to assist in bringing innovative and profitable products to market.
• Act as the global consumer insights and competitive market segment specialist, contributing to insight‑led product development.
• Partner with regional marketing teams to understand business needs, retailer trends, and challenges; share best practices, identify growth opportunities, and provide guidance to inform local plans.
• Manage critical data entry and forecasting information, ensuring the integrity of that information across internal systems and the portfolio.
• Help deliver highly impactful presentations to internal and external stakeholders.
• Provide timely and consistent communication of brand activity and key information to internal business partners.
• Analyze data and share insights on product performance and marketing impact.
• Assist in the creation of consumer‑facing assets for advertising and marketing messaging.
• Assist in the development of our overall go‑to‑market strategy.
• Develop a trusted relationship with Disney partners.

Qualifications

• Bachelor's Degree in Marketing, Advertising, or a related field.
• 2‑5 years of prior work experience in Marketing or Consumer Goods.
• Proactive, enthusiastic, and collaborative approach with an innate curiosity and eagerness to learn and problem‑solve across the business.
• Ability to work autonomously as well as part of a cross‑functional team.
• Motivated self‑starter with strong project management abilities, capable of prioritizing and handling multiple projects simultaneously under tight time constraints while creatively solving problems.
• High attention to detail and driven nature to execute with excellence.
• Entrepreneurial spirit and strong interest in expressing and developing creative and financial skill sets.
• Consumer‑centric mentality, with the ability to understand consumer minds to make recommendations that guide the brand.
• Ability to analyze data and interpret quantitative and qualitative data related to our consumers and brands to support insight‑driven recommendations.
• Excellent communication and presentation skills, adept at using story to persuade an audience with intermediate to advanced proficiency with Microsoft Office applications.

Benefits

• Medical, Dental & Vision Insurance.
• Half‑day Fridays year‑round.
• Paid Vacation Time and holidays.
• Generous 401(k) match.
• Paid Parental Leave.
• Team Hasbro Volunteer Program.
• Employee Giving and Matching Gifts Programs.
• Tuition Reimbursement.
• Toy Discounts and more.

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.