Global Star Wars Brand Manager — Strategy & Growth

Hasbro; Boston (MA); Sur place; USD 125 000 - 187 000; Plein temps

Avantages offerts par ce poste

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Résumé du poste

Hasbro is seeking a Brand Manager for the Star Wars portfolio. You will drive brand and product strategy, manage global product development, and partner with Disney/Lucasfilm on content and approvals.

The role requires collaboration across regional marketing, design, packaging, finance, and sales to deliver market-leading products. You will work with cross-functional teams to leverage fan insights, craft compelling narratives, and optimize lifecycle management across markets.

Qualifications

• 5 years in consumer goods, brand/product management, business management, or marketing.
• Strong storytelling and passion for pop culture and fandom.
• Experience influencing in a matrix, global organization.
• Omnichannel retail knowledge and familarity with licensing.

Responsabilités

• Drive brand and product strategy for Star Wars, aiming to grow market share.
• Manage global product development and line planning across fan segments.
• Partner with global commercial teams for retail placement and category leadership.
• Collaborate with Disney/Lucasfilm on content strategy and approvals.
• Translate insights into clear strategies and stories for internal teams and partners.
• Own POS narratives and support GTM planning and asset development.

Connaissances

Brand management

Strategic thinking

Cross-functional

Data analysis

Omnichannel retail

Outils

Excel

Description du poste

Hasbro is seeking a Brand Manager for the Star Wars portfolio. You will drive brand and product strategy, manage global product development, and partner with Disney/Lucasfilm on content and approvals.

The role requires collaboration across regional marketing, design, packaging, finance, and sales to deliver market-leading products. You will work with cross-functional teams to leverage fan insights, craft compelling narratives, and optimize lifecycle management across markets.