Staff Product Marketing Manager, Device Access & Identity

Okta; San Francisco (CA); On-site; USD 165,000 - 226,000; Full time

Job summary

Okta is seeking a Staff Product Marketing Manager for Okta Device Access in San Francisco, driving go-to-market, messaging, and lifecycle adoption at the intersection of identity and endpoint security. You’ll partner with Product, Engineering, Sales, and Customer Success to deliver compelling value and scalable programs.

The role focuses on securing device sign-in, passwordless access, and phishing-resistant experiences across Windows and macOS, translating complex capabilities into customer

Qualifications

• 8+ years of B2B enterprise product marketing experience, preferably in cybersecurity, identity, endpoint management, enterprise software, or a related tech area.
• Experience owning GTM strategy for complex technical products—from positioning and launches through field enablement and sustained customer adoption.
• Ability to communicate credibly with security, identity, IT, and endpoint-management audiences.
• Exceptional storytelling and executive communication skills, to make sophisticated tech accessible and commercially compelling.
• Proven cross-functional leadership with Product, Engineering, Sales, Solutions Engineering, Customer Success, Digital, Pricing, and partner teams.
• Strong analytical orientation, with experience using customer insight and performance data to shape strategy and improve adoption.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Own the end-to-end go-to-market and lifecycle marketing strategy for Okta Device Access, including positioning, messaging, launches, field readiness, customer adoption, and expansion.
• Develop a differentiated narrative for securing device sign-in and enabling seamless, passwordless, phishing-resistant access from device to applications.
• Translate complex identity, authentication, device-security, and OS integration capabilities into compelling customer value propositions, use cases, and field plays.
• Lead cross-functional launch planning and execution, including launch strategy, sales and partner enablement, customer communications, web/content strategy, and post-launch measurement.
• Build and execute adoption programs that drive phishing-resistant access and FastPass adoption, addressing deployment/friction.
• Partner with Product/Engineering to bring customer insight into roadmap communications and ensure packaging changes are customer-ready.
• Enable Sales, Sales Engineering, Customer Success, Support, and partners with messaging, tools, and programs for successful deployments.
• Shape a cohesive device-access story extending to adjacent workforce needs as the portfolio evolves.
• Define and report on success metrics across adoption, activation, readiness, pipeline influence, launch performance, and outcomes.

Skills

B2B product marketing

GTM strategy

Security/Identity audiences

Executive communication

Cross-functional leadership

Analytical mindset

Education

Bachelor's degree

Job description

Okta is seeking a Staff Product Marketing Manager for Okta Device Access in San Francisco, driving go-to-market, messaging, and lifecycle adoption at the intersection of identity and endpoint security. You’ll partner with Product, Engineering, Sales, and Customer Success to deliver compelling value and scalable programs.

The role focuses on securing device sign-in, passwordless access, and phishing-resistant experiences across Windows and macOS, translating complex capabilities into customer