Staff Product Marketing Manager, Device Access (Equity)

Okta Inc.; Washington (IL); On-site; USD 147,000 - 202,000; Full time

Job summary

Okta Inc. is seeking a Staff Product Marketing Manager to lead the go-to-market strategy for Okta Device Access across Windows, macOS, and enterprise environments.

The role will own positioning, launches, field readiness, and adoption to drive durable customer outcomes. Collaborate with Product, Engineering, Sales, and Customer Success to translate identity and device-security capabilities into clear customer value and scalable programs.

Qualifications

• 8+ years of B2B enterprise product marketing experience.
• Experience owning GTM strategy for complex products—from positioning and launches through field enablement and sustained customer adoption.
• Ability to communicate credibly with security, identity, IT, and endpoint audiences.
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Own end-to-end go-to-market and lifecycle marketing strategy for Okta Device Access.
• Develop a differentiated narrative for securing device sign-in and enabling seamless, passwordless, phishing-resistant access from device to applications.
• Translate complex identity, authentication, device-security, and OS integration capabilities into compelling customer value propositions, use cases, and practical field plays.
• Lead cross-functional launch planning and execution, including launch strategy, sales and partner enablement, customer communications, web and content strategy, internal readiness, and post-launch measurement.
• Build and execute adoption programs that help customers advance phishing-resistant access and FastPass adoption, while addressing activation friction.
• Partner with Product and Engineering to bring customer insight into product and GTM decisions, shape roadmap communications, and ensure commercialization and packaging changes are customer- and field-ready.

Skills

B2B marketing

Cross-functional leadership

Messaging & storytelling

Executive communication

Identity security domain

Data-driven decisions

Product marketing strategy

Stakeholder alignment

Education

Bachelor's degree or equivalent

Job description

Okta Inc. is seeking a Staff Product Marketing Manager to lead the go-to-market strategy for Okta Device Access across Windows, macOS, and enterprise environments.

The role will own positioning, launches, field readiness, and adoption to drive durable customer outcomes. Collaborate with Product, Engineering, Sales, and Customer Success to translate identity and device-security capabilities into clear customer value and scalable programs.