Device Access Product Marketing Lead - Identity Security

Okta; Bellevue (WA); On-site; USD 150,000 - 230,000; Full time

Job summary

Okta is seeking a Staff Product Marketing Manager to lead go-to-market strategy for Okta Device Access. You will own positioning, messaging, launches, field enablement, and lifecycle adoption for a strategic product at the intersection of identity, endpoint experiences, and security.

The role requires translating complex identity and platform capabilities into clear customer value, with strong cross-functional collaboration across Product, Engineering, Sales, Solutions Engineering, Customer

Qualifications

• 8+ years of B2B enterprise product marketing experience.
• Experience owning GTM strategy for complex technical products—from positioning to field enablement.
• Ability to communicate credibly with security, identity, IT, and endpoint-management audiences.
• Exceptional storytelling and executive communication skills, translating tech into value.

Responsibilities

• Own end-to-end GTM and lifecycle marketing for Okta Device Access.
• Develop differentiated narrative for device sign-in and passwordless access.
• Translate identity, authentication, device-security, and OS integration into customer value.
• Lead cross-functional launch planning, enablement, and post-launch measurement.
• Build adoption programs to drive phishing-resistant access and FastPass adoption.
• Collaborate with Product/Engineering to inform roadmap communications and packaging.
• Enable Sales, Sales Engineering, Customer Success, Support and partners with messaging and tools.
• Shape a cohesive device-access story for future expansion.
• Define and report success metrics across adoption, activation, and pipeline influence.

Skills

GTM strategy

Cross-functional leadership

Executive storytelling

Analytics & data-driven

Identity security familiarity

Education

Bachelor's degree or equivalent

Job description

Okta is seeking a Staff Product Marketing Manager to lead go-to-market strategy for Okta Device Access. You will own positioning, messaging, launches, field enablement, and lifecycle adoption for a strategic product at the intersection of identity, endpoint experiences, and security.

The role requires translating complex identity and platform capabilities into clear customer value, with strong cross-functional collaboration across Product, Engineering, Sales, Solutions Engineering, Customer