Staff Product Designer, Family Experience

Bazeta; Idaho; On-site; USD 120,000 - 180,000; Full time

Job summary

A Place for Mom is seeking a Staff Product Designer to own the Consumer Experience across the family journey. You will translate emotionally complex senior care decisions into intuitive, high-quality workflows and partner with product, engineering, and marketing to define problems and release scope.

You will shape direction using research, analytics, and frontline insights while raising the design quality bar and contributing to shared patterns across channels, including AI-enabled workflows.

Qualifications

• 7+ years of product design experience in complex consumer web, marketplace, healthcare, or SaaS.
• Strong portfolio showing end-to-end ownership from problem framing to shipped product.
• Experience influencing product strategy and improving design quality across workstreams.

Responsibilities

• Lead end-to-end design for Consumer Experience across family journeys.
• Translate emotionally complex senior care decisions into intuitive workflows.
• Partner with product, engineering, research, marketing and ops to frame problems and release scope.
• Design for trust, accessibility, speed, and usability in critical decision moments.
• Raise design quality and contribute to shared foundations and design systems.

Skills

Interaction design

Information architecture

Systems thinking

UX writing

Product judgment

AI tooling exploration

Job description

4. Staff Product Designer, Family Experience# Staff Product Designer, Family Experience## DescriptionA Place for Mom is building the future of senior care, and design is central to how families, caregivers, providers, and APFM teams navigate that experience. We are looking for a Staff Product Designer to own product design for Consumer Experience and help us turn emotionally complex care decisions into clear, trustworthy, high-quality product experiences.APFM is organizing around the two customers that define our marketplace: families navigating care decisions and providers delivering care. Evolving toward a more connected experience across the full care placement journey.This role is for someone who is curious about where product design is going, not only where it has been. We do not expect anyone to have ten years of experience with tools that are only beginning to emerge. We do expect you to be actively experimenting with AI tools, learning where they help, where they fail, and how they can create leverage without replacing judgment, craft, accessibility, ethics, or deep user understanding.You will partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to shape consumer journeys that help families understand their options, build confidence, and take the next best step in a high-stakes senior care decision.Who you are:You are AI-forward without being AI-naive. You are curious about tools like Figma Make, Figma Agents, Claude, ChatGPT, Codex, Cursor, MCP-enabled workflows, v0, or similar tools, and you have probably tried some of them before they were fully ready. You understand that these tools can accelerate exploration, synthesis, prototyping, and production, but that they also introduce limitations, quality risks, trust concerns, and new responsibilities for designers.You bring strong interaction design, information architecture, systems thinking, and product judgment to complicated consumer decision journeys. You can work across acquisition, education, search, intake, matching, comparison, and conversion experiences without losing sight of the broader marketplace and service journey.What you will do:Lead design for Consumer Experience-Own end-to-end product design for Consumer workstreams, from discovery and journey mapping through prototypes and production-ready design, including the unified family experience across APFM.com, AgingCare, Care Hub, advisor-connected workflows, and emerging AI-enabled channels.-Translate emotionally complex, information-heavy senior care decisions into intuitive workflows that help families move forward with confidence.-Partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to define problem framing, success criteria, tradeoffs, and release scope.-Design for trust, clarity, accessibility, speed, and usability across moments where families need accurate information and confident next steps.Shape product direction with evidence-Use research, analytics, care-seeker conversations, marketing insights, funnel data, frontline team input, product data, and business context to guide design decisions.-Identify high-leverage opportunities where better consumer experiences can improve family outcomes, provider outcomes, and business performance.-Communicate design rationale clearly to product teams, engineering partners, marketing partners, operational stakeholders, and senior leaders.-Help teams understand not only what should ship, but why it matters.Raise the design quality bar-Apply and extend shared APFM patterns so consumer product surfaces feel coherent across channels and touchpoints.-Help distinguish consumer-specific design needs from reusable marketplace and design-system patterns.-Contribute to shared foundations, including interaction patterns, information architecture, accessibility, UX writing, content quality, and craft standards.-Mentor and raise the bar for other designers through critique, pattern quality, and strong product storytelling, without requiring people-management responsibility.Increase design leverage with AI-Bring a builder's mindset to design: use lightweight prototypes, AI-assisted workflows, and scrappy experiments to make ideas tangible earlier.-Experiment with AI tools to explore product directions, prototype consumer journeys, synthesize inputs, pressure-test assumptions, and improve the speed and quality of design work.-Help the team understand where AI meaningfully improves the consumer experience, and where human judgment, trust, accessibility, and clarity matter more.-Share what you are learning with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and design partners so the team gets better together.Qualifications:-7+ years of product design experience on complex consumer web, marketplace, healthcare, search, lead-generation, ecommerce, SaaS, CRM, internal-tool, or operations-facing products.-Strong portfolio showing end-to-end ownership from ambiguous problem framing through shipped product, including work that influenced product strategy or raised the quality bar across multiple workstreams.-Excellent interaction design, systems thinking, information architecture, UX writing judgment, and product judgment...Source: Jobicy (https://jobicy.com/jobs/159336-staff-product-designer-family-experience)