Principal Product Designer

True Link Financial; United States; On-site; USD 150,000 - 210,000; Full time

Job summary

True Link Financial, Inc. is seeking a Principal Product Designer to join a lean, senior product team. You will own design quality across two core business lines and lead customer insight initiatives to translate research into impactful design decisions.

You’ll work with product managers and engineering leads, report to the Head of Design, and operate with high autonomy as a senior individual contributor, shaping strategy and delivering end-to-end designs, including AI-powered features.

Qualifications

• 8+ years of product design experience.
• Experience in fintech, financial services, or regulated environments is a plus.
• Strong ability to advocate for user needs in cross-functional settings.
• Excellent design execution from discovery to QA.

Responsibilities

• Lead end-to-end product design for Card Platform.
• Translate insights into design decisions to move the product forward.
• Collaborate with product managers and engineering leads.
• Represent design in client-facing settings when needed.

Skills

Product design

User research

Design systems

Stakeholder communication

Job description

• Design plays an important strategic role at True Link. We’re looking for a Principal Product Designer to join our lean and senior product team as a senior individual contributor. Someone who can operate with a high degree of independence, lead customer insight and research initiatives, and own design quality across two of our core business lines. You’ll act as a design consultant, identifying and advocating for high impact areas per the company OKRs, and for strategic focus to bring customer insights to the table and improve the user experience, in addition to supporting in-flight product initiatives
• You’ll work day-to-day with our product managers and engineering leads, reporting to the Head of Design. With you, it will be a design team of two; so high autonomy, but still someone to collaborate with. This isn’t a role where you’ll wait to be handed a brief - you’ll be expected to identify what questions need answering, go get the answers, and translate insight into design decisions that move the product forward
• Our users are wonderfully complex and our products solve real, meaningful problems. We are proud to serve family caregivers, professional fiduciaries, trust administrators, people in recovery, and the people who love and support them
• Lead end-to-end product design for our Card Platform. From mobile UX iterations of our core product, to iterations of new products as we expand into adjacent categories, to experimental product led growth and AI-powered features like receipt management
• Support the design needs of our Trust & Invest business, including micro-iterations on the product, and solving for customer requests
• Drive customer insight and research. Identify the open questions that matter; proactively run customer interviews, usability tests, and concept testing; and synthesize findings into clear design implications for both near-term decisions and longer-horizon roadmap thinking
• Be the team’s strongest advocate for the user perspective in cross-functional discussions, deepening understanding of our customers across the company
• Operate as a senior design thought-partner for product and engineering leadership to shape requirements, not just respond to them, which includes navigating stakeholder feedback and applying good judgment about customer discovery versus forward momentum
• Represent design in client-facing settings where needed
• Produce polished, well-considered design work using our existing design patterns - we’re not looking for someone who wants to rethink the foundations. Maintain design coherence across a product suite that serves multiple user types with meaningfully different needs
• Handle the full range of design needs: big new features, incremental iterations, mobile polish, and the occasional slide deck or screenshot pull for the sales team

You lead with the user. Research and insight generation is something you proactively do, not something you wait to be assigned to you8+ years of product design experience, especially in lean team environments. Experience in fintech, financial services, or a regulated product environment is a plusFamiliarity with AI-powered product features and the UX considerations that come with them is a plusYou love being an individual contributor and want to stay close to the work. This includes generating insight, making design decisions, collaborating with teammates, and executing on those decisionsHigh collaboration instinct. You know how to work with product managers, engineers, and non-design stakeholders without losing design integrityAligned with our values: humility, ambition, caring, excellence, inclusion, and a genuine belief that the work mattersComfortable presenting design decisions and rationale to senior stakeholders, including to external partnersStellar end-to-end design chops, from early discovery and concept development through detailed interaction design and QAExperience designing for complex, multi-user-type products where different audiences have meaningfully different contexts and needs. Experience designing for caregivers, older adults, or people with complex needs is a plusExcellent judgment about process. You know when to go deep and when to move fast, and you can explain whyYou are grounded in existing patterns and best practices, and you are not looking to reinvent the wheel, but always looking to make it roll better