AI-Driven PMM Lead for Accountant GTM

Intuit; Mountain View (CA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit is seeking a Staff, Product Marketing Manager to drive go-to-market strategy for the accountant segment. This individual contributor role requires translating strategic direction into sharp, channel-ready GTM plans and building toward owning the Strategy Package.

You will work with AI-native tools to accelerate research, positioning, and messaging, while partnering across marketing and sales to execute campaigns, events, and content that land with accounting firms.

Qualifications

• 5–8+ years in marketing or product marketing with GTM experience.
• Ability to translate market and customer insight into positioning and messaging.
• Fluent with using AI to speed up marketing output and research.
• Strong storytelling and cross-functional influencing skills.
• Comfort in ambiguous or developing markets with data-driven decisions.

Responsibilities

• Own the go-to-market plan for defined areas and drive strategy.
• Balance strategy with hands-on execution to deliver results.
• Leverage AI to speed research, positioning, and messaging drafts.
• Collaborate with marketing and sales to run campaigns and events.
• Translate insights into compelling accountant-facing positioning.
• Align GTM with segment plans and ICP across the org.
• Ground recommendations in win/loss, buyer research, and activation data.
• Track performance and course-correct as needed.
• Influence without direct authority and operate in evolving markets.

Skills

GTM strategy

AI in marketing

Storytelling

Cross-functional collaboration

Data-driven decisions

Strategic thinking

Education

BA/BS or equivalent

MBA a plus

Job description

Intuit is seeking a Staff, Product Marketing Manager to drive go-to-market strategy for the accountant segment. This individual contributor role requires translating strategic direction into sharp, channel-ready GTM plans and building toward owning the Strategy Package.

You will work with AI-native tools to accelerate research, positioning, and messaging, while partnering across marketing and sales to execute campaigns, events, and content that land with accounting firms.