Staff PM, Global Seller Onboarding & Growth

TikTok

Seattle (WA)

On-site

USD 208,000 - 336,000

Full time

3 days ago
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Job summary

TikTok is seeking a seasoned Program Manager to lead initiatives within Global E-commerce, Seller Business. You will drive onboarding, activation, and growth programs across TikTok Shop, coordinating with engineering, product, data science, and operations to enhance seller experiences.

The role emphasizes data-driven decision making, cross-functional leadership, and the delivery of scalable, seller-centric solutions.

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 8+ years of program management, product operations, business operations, growth strategy, consulting, or related disciplines.
  • 5+ years of experience in ecommerce, marketplaces, seller platforms, merchant services, fintech onboarding, SaaS onboarding, or growth-focused organizations.
  • Experience leading complex cross-functional initiatives involving multiple stakeholders and distributed teams.
  • Strong analytical skills with the ability to leverage data to identify opportunities, influence decisions, and measure business impact.
  • Experience working with customer-facing workflows, onboarding programs, marketplace platforms, SaaS products, or digital ecosystems.
  • Excellent communication, stakeholder management, and executive presentation skills.

Responsibilities

  • Lead strategic program initiatives focused on improving seller onboarding, activation, and long-term success across TikTok Shop journeys and tools.
  • Drive end-to-end programs that personalize and simplify the seller journey, reduce onboarding friction, ensure experience consistency, and improve seller conversion and growth metrics.
  • Use quantitative and qualitative data to identify seller pain points, analyze funnel drop-off trends, and design high-impact improvements.
  • Develop and execute programs that leverage AI, personalization, and automation to create more tailored onboarding and growth experiences for different seller segments.
  • Partner closely with engineering, product, data science, operations, solution architecture, and cross-regional stakeholders to deliver scalable seller-facing experiences.
  • Partner with internal platform teams to pilot and scale innovative solutions that improve seller experience, operational efficiency, and platform adoption.
  • Act as a champion for seller-centric thinking by advocating for merchant needs and continuously improving the end-to-end seller experience.

Skills

Analytical skills
Cross-functional collaboration
Executive communication

Education

Bachelor's degree or equivalent practical experience
8+ years in PM/Ops/Growth/Consulting
5+ years in ecommerce / marketplaces / SaaS onboarding

Job description

TikTok is seeking a seasoned Program Manager to lead initiatives within Global E-commerce, Seller Business. You will drive onboarding, activation, and growth programs across TikTok Shop, coordinating with engineering, product, data science, and operations to enhance seller experiences.

The role emphasizes data-driven decision making, cross-functional leadership, and the delivery of scalable, seller-centric solutions.

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