Senior Product Manager, Web Growth

Openkrill; United States; Remote; USD 119,000 - 140,000; Full time

Benefits offered by this job

Remote-first culture

Competitive compensation

Flexible PTO policies

Parental leave

Comprehensive health coverage

Home office setup support

Learning stipend

Employee Assistance Program

Remote work stipend

Job summary

LastPass is seeking a Senior Product Manager, Web Growth to drive organic acquisition, improve conversion, and maintain site excellence. You will run experiments, measure impact, and collaborate with analytics, engineering, and marketing to ensure growth goals are met and the website performs optimally.

You will join the Growth team within LastPass's Marketing organization, partnering with a Web Product Manager and analysts to turn traffic into trials and paying customers while maintaining a

Qualifications

• Growth-focused product management experience with SEO/AEO strategies.
• Experience designing and running conversion optimization experiments.
• Ability to partner with engineering to improve site performance, reliability, and UX.
• Proficiency with web analytics tools to identify opportunities, measure impact, and guide decisions.
• Strong communication skills with cross-functional stakeholders.

Responsibilities

• Grow organic visitor acquisition by developing and executing SEO/AEO strategies across lastpass.com.
• Improve visitor-to-customer conversion by reimagining the customer journey and refining web features.
• Design and run conversion optimization experiments to identify and scale growth drivers.
• Partner with engineering to keep lastpass.com fast, reliable, and technically flawless.
• Guide day-to-day website changes to optimize growth outcomes and align with analytics.

Skills

Growth-focused product management

SEO/AEO-driven acquisition

Conversion optimization

Web analytics

Data-driven decision making

Cross-functional collaboration

Strong communication

Tools

Web analytics tools

Job description

About LastPassLastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.

Curious about our products? Visit our website and try it free!

We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move,

LastPass is looking for a Senior Product Manager, Web Growth:

In this role, you will grow organic acquisition, improve conversion, and keep lastpass.com technically excellent. You will run experiments and measure impact, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected.

About the team:

You'll join the Growth team within LastPass's Marketing organization, responsible for turning lastpass.com traffic into trials and paying customers through organic acquisition, conversion optimization, and site performance. You'll partner closely with web analytics, the Web Product Manager who owns day-to-day site health, and product marketing to ensure every website change is measured and optimized.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You'll partner closely with the Senior Director of Growth, who leads the broader growth function, and the VP of Marketing on strategic alignment. Day to day, you'll work with a Web Product Manager, a Senior Engineering Manager, and an eCommerce Product Owner on execution, plus web analytics and product marketing to ensure every change is measured.

What are some of the exciting challenges you will be working on?

• Grow organic visitor acquisition by developing and executing AEO and SEO strategies across lastpass.com
• Improve visitor-to-customer conversion by reimagining the customer journey and adding or refining web features
• Design and run conversion optimization experiments to identify and scale what drives growth
• Partner with engineering to keep lastpass.com fast, reliable, and technically flawless
• Guide day-to-day website changes to ensure they're optimized for growth outcomes
• Collaborate with the web analytics team to ensure accurate tracking and instrumentation across the site
• Partner with the Web Product Manager and product marketing to align roadmap priorities with growth goals
• Report on growth impact through regular updates, reporting, and dashboards that keep stakeholders informed

What does it take to work at LastPass?

• Experience in growth-focused product management, including SEO/AEO-driven acquisition strategy
• Strong track record of designing and running conversion optimization experiments
• Ability to partner with engineering teams to improve website performance, reliability, and user experience
• Proficiency with web analytics tools and using data to identify opportunities, measure impact, and guide decisions
• Strong communication skills, with experience presenting growth results and recommendations to cross-functional stakeholders
• Collaborative and results-oriented approach, balancing rapid experimentation with technical rigor and measurable business outcomes

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

US Pay Range$119,000-$140,000 USD

Why LastPass?

• The leader in secure access
• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Parental leave
• Comprehensive health coverage, including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Quantum Workplace
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility

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