Staff Growth Strategist: Retention & Conversion

Intuit, Inc.; United States; On-site; USD 164,000 - 229,000; Full time

Job summary

Intuit, Inc. is seeking a strategic leader to own the GTM strategy for converting customers from DIY to TurboTax Assisted. You will define segmentation, messaging, and channel plans, partnering with Data Science, Lifecycle/CRM, Sales, Product, and Finance to drive a high-impact growth lever.

You will lead a cross-functional mission, measure performance, and deliver executive-ready insights and playbooks that scale as the initiative matures.

Qualifications

• Background in corporate strategy, growth marketing, product marketing, or customer lifecycle management.
• Experience building 0-to-1 go-to-market strategies—creating structure where none exists.
• Comfortable operating at the intersection of data science and go-to-market execution; translate models into campaigns.
• Strong program management skills with a track record of cross-functional impact.
• Self-starter who can influence without direct authority across multiple partners.
• Comfortable with ambiguity; the mission playbook is still being written.

Responsibilities

• Own cross-functional program leadership across Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance.
• Define audience segmentation and messaging strategies with prioritized cohorts.
• Drive data-driven targeting, funnel optimization, and campaign testing to improve conversion.
• Provide executive reporting and actionable insights with clear next steps.

Skills

Corporate strategy

Growth marketing

Product marketing

Customer lifecycle management

Cross-functional leadership

Job description

Intuit, Inc. is seeking a strategic leader to own the GTM strategy for converting customers from DIY to TurboTax Assisted. You will define segmentation, messaging, and channel plans, partnering with Data Science, Lifecycle/CRM, Sales, Product, and Finance to drive a high-impact growth lever.

You will lead a cross-functional mission, measure performance, and deliver executive-ready insights and playbooks that scale as the initiative matures.