Staff Data Scientist - CRM Lifecycle & Growth Analytics

Intuit Inc.; San Francisco (CA); On-site; USD 194,000 - 263,000; Full time

Job summary

Intuit Inc. is seeking a Staff Data Scientist for the TurboTax CRM and Lifecycle Marketing data science team in the Bay Area.

You will design metrics, learning plans, and data products to shift CRM from campaign-level optimization toward customer journey design, influencing retention and lifetime value. The ideal candidate combines lifecycle marketing, causal inference, and AI-native analytics to frame questions, validate strategies, and build measurable impact across marketing, product, and

Qualifications

• 8+ years of data science experience driving strategy and impact in CRM, lifecycle marketing, or growth.
• Proven ability to translate business strategy into analytical problems at the org level.
• Strong experience with causal inference, segmentation, and experimentation design.

Responsibilities

• Drive Lifecycle Marketing Strategy through Data by framing the right question before analysis.
• Apply causal inference and counterfactual reasoning to isolate what moved metrics.
• Translate findings for Director- and VP-level stakeholders and drive decisions.
• Design segmentation and personalization strategies to improve targeting and value.

Skills

SQL

Python or R

Experiment design

Causal inference

Communication

Stakeholder influence

Ambiguity navigation

Education

BS or MS in Statistics, Mathematics, Operations Research, Computer Science, Engineering, Econometrics

Tools

Braze

Job description

Intuit Inc. is seeking a Staff Data Scientist for the TurboTax CRM and Lifecycle Marketing data science team in the Bay Area.

You will design metrics, learning plans, and data products to shift CRM from campaign-level optimization toward customer journey design, influencing retention and lifetime value. The ideal candidate combines lifecycle marketing, causal inference, and AI-native analytics to frame questions, validate strategies, and build measurable impact across marketing, product, and