Staff Data Scientist: AI-Driven CRM & Lifecycle Growth

Intuit Inc.; San Diego (CA); On-site; USD 194,000 - 263,000; Full time

Job summary

Intuit Inc. in California is seeking a Staff Data Scientist for the TurboTax CRM and Lifecycle Marketing data science team.

You will design models and measurements to drive retention, engagement, and customer lifetime value across owned channels, moving CRM from campaigns to customer journeys. The role emphasizes causal inference, experimentation, and AI-native analytics, partnering with Marketing, Product, Engineering, and Tax leadership to define metrics and deliver data products that guide

Qualifications

• 8+ years of data science and analytics across CRM or lifecycle marketing
• Strong background in causal inference and experimentation
• Ability to translate business problems into analytic frameworks
• Experience with predictive modeling and lifecycle analytics
• Experience with CRM platforms is a plus

Responsibilities

• Frame the analytics questions before analysis and define north-star metrics
• Design and run experiments, holdouts, and quasi-experiments
• Partner with Marketing, Product, and Engineering to influence decisions
• Develop data products and dashboards for CRM insights
• Identify AI use cases for CRM and measure impact

Skills

SQL

Python

R

Causal inference

Experiment design

Education

BS or MS in Statistics, Mathematics, OR related field

Tools

Braze

Job description

Intuit Inc. in California is seeking a Staff Data Scientist for the TurboTax CRM and Lifecycle Marketing data science team.

You will design models and measurements to drive retention, engagement, and customer lifetime value across owned channels, moving CRM from campaigns to customer journeys. The role emphasizes causal inference, experimentation, and AI-native analytics, partnering with Marketing, Product, Engineering, and Tax leadership to define metrics and deliver data products that guide