Staff Accountant

Jobtailor; Tennessee; On-site; USD 65,000 - 90,000; Full time

Job summary

Jobtailor is seeking a Marketing Manager to craft regional strategies using local market data and partnerships. You will collaborate with operations and growth teams to execute tactics for ambulatory surgery centers and tailor national programs into customized marketing solutions.

The role focuses on growing ASC market share and strengthening digital platforms, including websites and reputation management, while providing feedback for platform improvements.

Qualifications

• Bachelor’s degree in marketing or related field.
• Minimum 3 years’ experience in business or healthcare-related field.
• Knowledge of marketing tools: collateral, websites, reputation management, paid search, print, direct mail, and internet.
• Basic understanding of marketing analytics including ROI calculations.

Responsibilities

• Develop regional strategies using local market data and partnership needs.
• Collaborate with Operations and growth teams to implement marketing tactics for ASCs.
• Design marketing efforts to grow ASC market share in each marketplace.
• Tailor national programs into customized marketing programs.
• Strengthen each center’s digital platform: websites, patient navigation, recall, lead conversion, and reputation.
• Provide feedback on national platform improvements and pilots.
• Execute approved marketing projects on time and budget.
• Report growth opportunities and communicate with operations and physician partners.
• Travel approximately 20% to engage with ASCs and events.

Skills

Marketing Strategy

Healthcare Marketing

Digital Platform Management

Marketing Analytics

Strong Communication

Education

Bachelor’s degree in Marketing

Tools

Collateral Development

Website Management

Reputation Management

Paid Search

Direct Mail

Print Marketing

Job description

• Develop a strategy for each region using local market data and partnership needs
• Collaborate with Operations and growth teams to produce and implement marketing tactics for assigned ambulatory surgery centers
• Design marketing efforts to grow ASC market share based on each healthcare marketplace
• Tailor national program offerings into customized marketing programs
• Strengthen each center’s digital platform, including websites, patient navigation, recall, lead conversion, and reputation management
• Provide feedback to the broader marketing team on national platform improvements and pilot opportunities
• Execute approved marketing projects and campaigns on time and on budget
• Analyze business drivers and growth opportunities and deliver growth strategies to operations and physician partners
• Work with physicians, joint venture partners, center leaders, and practice collaborators
• Follow company policies, code of conduct, ethics statements, compliance requirements, and mandatory training programs
• Report suspected compliance, policy, harassment, or other prohibited-activity violations
• Obtain policy clarification through Compliance, Human Resources, or Legal resources when needed
• Travel approximately 20% to engage with ASCs, attend industry events, and participate in field marketing initiatives

Requirements

• Bachelor’s degree in marketing or related field
• Minimum of three (3) years’ experience in business or a healthcare-related field
• Knowledge of marketing and communications tools, including collateral, websites, reputation management, paid search, print, direct mail, and internet
• Basic understanding of marketing analytics, including breakeven analysis and ROI calculations
• Strong verbal and written communication skills
• Excellent interpersonal, listening, persuasion, and relationship-building skills
• Ability to work effectively in a matrix organization and balance competing priorities
• Ability to handle multiple simultaneous tasks effectively and efficiently
• Detail-oriented and organized
• High integrity and ability to maintain confidential information
• Ability to exercise good judgment and positively influence and lead others
• Ability to work a flexible schedule, including some evenings and weekends, as approved in advance
• Ability to effectively present information and respond to questions
• Ability to communicate effectively in person, by phone, and in virtual environments
• Ability to recognize and define problems, collect data, establish facts, draw valid conclusions, and correct errors
• Ability to understand and interpret basic financial data
• Ability to interpret various instructions and deal with abstract and concrete variables
• Knowledge of ASC operations is a plus
• Ability to occasionally stand, walk, and sit for prolonged periods
• Ability to perform tasks requiring manual dexterity and fine motor skills
• Ability to reach, climb, balance, stoop, and kneel
• Ability to occasionally lift up to 40 pounds and perform repetitive upper-body motion
• Vision including close, distance, color, peripheral vision, depth perception, and focus adjustment

Core Competencies

Demonstrates expertise in developing and executing marketing strategies tailored to ambulatory surgery centers, utilizing local market data and partnership needs. Proficient in digital platform enhancement, marketing analytics, and compliance within the healthcare sector.

Highest-signal resume keywords

• Marketing Strategy Development
• Healthcare Marketing Experience
• Digital Platform Management
• Marketing Analytics Proficiency
• Strong Communication Skills

ATS Optimization Keywords

Hard Skills

• Marketing Analytics
• ROI Calculations
• Collateral Development
• Website Management
• Reputation Management
• Paid Search
• Direct Mail
• Print Marketing
• Business Analysis
• ASC Operations Knowledge

Soft Skills

• Interpersonal Skills
• Persuasion Skills
• Relationship-Building Skills
• Detail-Oriented
• Organizational Skills

Certifications & Qualifications

• Bachelor’s Degree in Marketing

Industry Keywords

• Ambulatory Surgery Centers
• Healthcare Marketing
• Compliance Requirements
• Market Share Growth
• Field Marketing Initiatives