Global Marketing Manager – Trauma

Jobtailor; West Chester (Chester County); On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor is seeking a senior marketing and product leadership professional to drive the trauma plating portfolio across global markets. You will lead launches, lifecycle management, and value proposition development while coordinating with R&D, supply chain, and regional marketing teams.

The role requires deep experience in medical devices, strong communication skills, and the ability to navigate a matrixed organization with international travel. MBA is a plus.

Qualifications

• Bachelor's Degree required; MBA preferred.
• 5+ years in Marketing, Sales, R&D or related functions.
• 2+ years in Medical Device or healthcare regulated environment preferred.
• Experience developing and launching new products, services and programs to the healthcare community required.
• Orthopedics experience preferred.
• Experience with key surgeon customers and sales force preferred.
• Experience developing and executing business plans and launches in healthcare.
• Ability to work in a matrixed organization and influence without authority.
• Excellent written and verbal communication and presentation skills.
• Willingness to travel ~20% (domestic/international).

Responsibilities

• Lead portfolio strategy and lifecycle execution across global markets.
• Drive growth through launches, lifecycle optimization, and post-launch performance.
• Meet worldwide sales, gross profit, inventory, and price targets within budget.
• Develop global brand strategies, value propositions, targeting and segmentation.
• Lead world-wide product launches, pricing, promotion, training, and forecasting.
• Coordinate with Regional Marketing teams and stakeholders.
• Partner with R&D and Supply Chain on development programs.
• Provide design inputs and develop launch messaging and configurations.
• Contribute to portfolio optimization and quality initiatives.
• Identify external partners for acquisitions or strategic partnerships.
• Collaborate with Business Insights for market research and validation.
• Engage with customers through travel, meetings, and journals.
• Develop business plans and execute them cross-functionally.
• Work with Sales and Field Marketing to deploy market messaging.
• Collaborate with partners and manage resources and development.
• Build relationships with surgeons and support education, events, and promotions.
• Align regional teams to product and company strategy.
• Respond to customer and sales requests with cross-functional teams.

Skills

Portfolio strategy

Lifecycle management

Brand strategy

Sales forecasting

Product development

Value proposition

Pricing strategy

Inventory management

Marketing materials

Customer engagement

Education

Bachelor's Degree

MBA preferred

Job description

• Lead portfolio strategy and lifecycle execution across global markets for the trauma plating portfolio.
• Drive growth through launch excellence, lifecycle optimization, and sustained post-launch performance.
• Achieve worldwide business-plan objectives for sales, net income, gross profit, inventory, and price; manage expenses within budget.
• Develop global brand strategies, value propositions, targeting and segmentation, positioning, branding, launches, and lifecycle management.
• Lead and execute worldwide product launches, including marketing materials, pricing, promotion, training, forecasting, inventory rollout, and sales tools.
• Coordinate with Regional Marketing teams and other stakeholders.
• Contribute to multigenerational portfolio plans and partner with R&D and Supply Chain on product development programs.
• Provide design inputs, validate product design, and develop launch messaging, materials, and configurations.
• Contribute to portfolio optimization and quality initiatives.
• Identify external partners for acquisitions or strategic partnerships and develop supporting business cases.
• Partner with Business Insights and Strategic Marketing on market research, customer needs, and product validation.
• Engage with customers through sales travel, industry meetings, and medical-journal reviews.
• Develop business plans and collaborate cross-functionally to execute them.
• Partner with sales force and field marketing to deploy market messaging and influence customer behavior.
• Collaborate with external partners and manage partner resources and development processes.
• Build relationships with surgeons and key targets; support professional education, trade shows, and promotional events.
• Partner with Regional Marketing and Sales teams to align customer needs with product and company strategy.
• Respond to customer and sales-consultant requests and address business issues with functional teams and strategic partners.

Requirements

• A minimum of a Bachelor's Degree is required; an MBA is preferred.
• A minimum of 5 years of dynamic business experience in Marketing, Sales, R&D or related functions/business experience is required.
• A minimum of two (2) years of experience in Medical Device or other healthcare regulated environment is preferred.
• Experience in developing and launching new products, services and programs to the healthcare community is required.
• Orthopedics experience is preferred.
• Experience interacting with key surgeon customers and sales force is preferred.
• Demonstrable experience developing and executing successful business plans, and marketing and launching new products, services and programs to the healthcare community is preferred.
• Ability to work effectively in an ambiguous environment and make informed decisions with incomplete information.
• Ability to partner cross functionally in a matrixed organization, influencing without authority.
• Excellent written and verbal communication and presentation skills.
• Ability to work in a hands-on, fast-paced, customer-focused environment.
• Worldwide or international experience is preferred.
• Approximately 20% travel including weekends, with domestic and international travel.

Core Competencies

Demonstrates expertise in leading product portfolio strategy and lifecycle execution in the medical device sector, with a strong focus on market research, product launches, and cross-functional collaboration. Proven ability to develop and execute successful business plans while engaging with key stakeholders and customers.

Highest-signal resume keywords

• Product Launch Management
• Business Plan Development
• Market Research and Analysis
• Cross-Functional Collaboration
• Medical Device Industry Experience

ATS Optimization Keywords

Hard Skills

• Portfolio Strategy
• Lifecycle Management
• Brand Strategy Development
• Sales Forecasting
• Product Development
• Value Proposition Creation
• Pricing Strategy
• Inventory Management
• Marketing Material Development
• Customer Engagement

Soft Skills

• Excellent Communication Skills
• Influencing Without Authority
• Decision-Making in Ambiguous Environments
• Relationship Building
• Customer-Focused Approach

Certifications & Qualifications

• Bachelor's Degree
• MBA Preferred

Industry Keywords

• Healthcare Regulated Environment
• Orthopedics
• Surgeon Engagement
• Sales Force Interaction
• Strategic Partnerships