Sr. Strategic Marketing Manager

TalentAlly; Atlanta (GA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, vision

401K with company match

ESPP

HSA

EAP with counseling

Job summary

Everforth Apex Systems is seeking a Senior Manager, Strategic Marketing for the Payables division in Atlanta. You will shape go‑to‑market plans, sharpen positioning, and identify ICPs by leveraging data insights.

This role sits at the crossroads of Product, Sales, and Marketing to drive growth and customer value. The role requires 5–10+ years in product marketing or GTM leadership, with fintech/payments or B2B SaaS experience.

Qualifications

• Bachelor's degree required; MBA a plus.
• 5–10+ years in product marketing, marketing strategy, or GTM roles.
• Fintech/payments/B2B SaaS background preferred; strong executive collaboration.

Responsibilities

• Define marketing strategies that drive growth and revenue.
• Identify target segments and ICPs using data and insights.
• Develop clear positioning and messaging across the portfolio.
• Lead GTM for new product launches with audience, value prop, metrics.
• Present insights and recommendations to stakeholders; align Product, Sales, Marketing.

Skills

Strategic marketing

Go-to-market strategy

Stakeholder management

Data-driven decisions

Cross-functional collaboration

AI productivity tools

Education

Bachelor's degree

MBA

Tools

CRM systems

Marketing automation (Marketo/Similar)

Job description

Job#: 3055760 Job Description: Sr. Strategic Marketing ManagerLocation: Atlanta, Georgia (On-site)

What We Need

Our organization is looking to hire a Senior Manager, Strategic Marketing, within our Payables division. This position reports to the EVP of Marketing Strategy and supports the Accounts Payable business. In this role, you will sit at the center of Product, Sales, and Marketing, defining go-to-market strategies that drive growth. You will help sharpen our positioning, identify the right customer segments, and guide the introduction of new solutions to market. This is a highly visible role for a strategic marketer who enjoys connecting the dots, influencing stakeholders, and turning complex offerings into clear, compelling value for customers.

How We Work

As a Senior Manager, you will be expected to work in an office environment at our Atlanta office. Our organization will set you up for success by providing company-issued equipment and hands‑on training.

Role Responsibilities

• Partnering with business and sales leaders to define marketing strategies that support growth and revenue goals.
• Identifying and prioritizing target customer segments and ideal customer profiles (ICPs) using data and market insights.
• Developing clear, differentiated product positioning and messaging across the portfolio.
• Defining go‑to‑market strategy for new product launches, including target audience, value proposition, and success metrics.
• Leading marketing reviews with key stakeholders and presenting insights, strategies, and recommendations.
• Acting as a strategic connector across Product, Sales, and Marketing to drive alignment and focus.
• Translating product features into customer‑facing benefits and coordinating multi‑channel campaign execution.
• Supporting the sales team with collateral, battle cards, and materials to help convert leads into sales.

Qualifications & Skills

• Bachelor's degree required; MBA a plus.
• 5–10+ years of experience in product marketing, marketing strategy, or go‑to‑market roles.
• Background in fintech, payments, consulting, or B2B SaaS is preferred.
• Experience working closely with Sales and business leaders.
• Proven ability to develop positioning, segmentation, and go‑to‑market strategies.
• Strong communication skills with the ability to simplify complex concepts.
• Analytical mindset with a strategic approach to problem‑solving.
• Detail‑oriented and highly organized.
• Comfortable managing multiple priorities in a fast‑paced environment.
• Strong collaborator who builds relationships across teams.
• Demonstrated ability to effectively use generative AI platforms to enhance productivity, research, documentation, and problem‐solving.
• Domestic US travel may be required (4–6 times per year).

Everforth Apex Benefits Overview

• Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection.
• We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure.
• Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts.
• In terms of professional development, Everforth Apex hosts an on‑demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.
• Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [emailprotected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

UnitedHealthcare creates and publishes the Transparency in Coverage Machine‑Readable Files on behalf of Everforth Apex Systems.

VEVRAA Federal Contractor.

We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.