Sr Retention Marketing Specialist

QVC, Inc.; West Chester (Chester County); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health benefits

401(k)

Tuition reimbursement

Paid time off

Parental leave

Employee discounts

Volunteer hours

Job summary

QVC Group is seeking a Sr Retention Marketing Specialist to own triggered email strategy across QVC and HSN, guiding customer journeys from behavioral and transactional messages to lifecycle communications. You will influence revenue through smarter targeting, testing, and testing insights.

You will collaborate with analytics, creative, and Test & Learn teams to optimize engagement and conversion, delivering year-over-year growth in email revenue in a hybrid West Chester, PA role.

Qualifications

• 2+ years of experience in email marketing, lifecycle marketing, CRM marketing, retention marketing, or ecommerce marketing.
• Experience building triggered or automated email campaigns.
• Experience using analytics and marketing tools such as Bluecore, Adobe Analytics, Tableau, or similar platforms.

Responsibilities

• Own the strategy and optimization of triggered email campaigns for QVC and HSN across journeys.
• Analyze performance and identify trends using analytics tools to improve engagement and revenue.
• Partner with teams to develop tests (A/B, multivariate) and implement improvements.

Skills

Email marketing

Lifecycle marketing

CRM marketing

Retention marketing

Triggered email campaigns

A/B testing

Adobe Analytics

Tableau

Bluecore

Data-driven optimization

Education

Bachelor's degree in Marketing/Communications

Tools

Bluecore

Adobe Analytics

Tableau

Job description

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road.Your Opportunity, Your TeamThe Sr Retention Marketing Specialist supports QVC and HSN, and owns the strategy, optimization, and execution of triggered email campaigns that drive retention and revenue.You will be the dedicated owner of a triggered email program across two iconic retail brands. You will shape how customers experience key moments in their journey, from behavior-based and transactional communications to personalized lifecycle messaging. Your work will directly influence a program expected to deliver more than 25% of total email revenue while helping improve the customer experience through smarter targeting, stronger creative, and continuous testing.Where You'll WorkThis role is hybrid and will require you to be onsite in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, DE. Relocation assistance is not available for this role.What You'll DoOwn the strategy and optimization of triggered email campaigns for QVC and HSNManage campaign performance across customer journeys, using data and testing to improve engagement, conversion, and revenueAnalyze results in Adobe Analytics, Tableau, Bluecore, and retention marketing reports to identify trends, gaps, and growth opportunitiesPartner with the Test & Learn team to develop A/B and multivariate tests across audience, timing, messaging, and creativeCollaborate with internal and external partners to review campaign performance and act quickly when KPIs are not meeting expectationsImprove the customer experience by delivering and relevant lifecycle communicationsTranslate insights into clear recommendations that support year-over-year growth in triggered email revenueWhat You'll Bring2+ years of experience in email marketing, lifecycle marketing, CRM marketing, retention marketing, or ecommerce marketingExperience building triggered or automated email campaignsExperience using analytics and marketing tools such as Bluecore, Adobe Analytics, Tableau, or similar platformsExperience using data to identify opportunities and optimize campaign performanceExperience with A/B testing and campaign optimizationBachelor's degree in Marketing, Communications, or a related field, or equivalent experience#LI-AZ1Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.