Sr. Product Marketing Manager, Amazon Ads

Amazon; Sunnyvale (CA); On-site; USD 128,000 - 213,000; Full time

Job summary

Join Amazon as a Sr. Product Marketing Manager where you will lead marketing strategies for innovative ad solutions. The ideal candidate will excel in crafting compelling messaging, driving product adoption, and collaborating cross-functionally to meet customer needs. This position offers a dynamic work environment in a fast-paced industry at one of the leading companies globally.

Qualifications

• 6+ years of professional marketing experience.
• Experience leading go-to-market strategies.
• Strong understanding of the digital ad industry.

Responsibilities

• Define and drive the marketing strategy for emerging solutions.
• Develop and execute integrated marketing plans.
• Communicate updates and progress internally.

Skills

Data analysis

Excellent writing skills

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Tableau

Job description

Sr. Product Marketing Manager, Amazon Ads

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Sr. Product Marketing Manager, Amazon Ads

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Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

The Amazon Ads Product Marketing team leads the messaging strategy and drives adoption of our products and multi-product portfolio solutions, helping customers understand how our offerings can help solve their challenges. We bring the customer perspective to everything we do, diving deep into product roadmaps and developing compelling insights to illuminate the fit between advertiser needs and our offerings. We partner with internal teams to tell those stories to advertising customers across touch points that are most relevant to them, from sales collateral to events and industry publications.

We are seeking an experienced Product Marketer responsible for generating inbound intel, creating messaging, GTM strategy, and execution for emerging solutions. The right candidate should have experience developing crisp, highly differentiated, and compelling positioning and messaging. They will be responsible for gathering customer and industry intel to inform Product improvements, crafting compelling messaging, developing outbound content, and tracking success by standing up mechanisms and creating metrics.

The ideal candidate will have a track record of leading successful product marketing programs for ad tech solutions, and working collaboratively across multiple organizations to deliver results. The successful candidate will have the ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping senior stakeholders updated on your progress.

The right candidate will be collaborative, results oriented, relentlessly focused on the customer, have a strong understanding of the digital ad industry, excellent writing and communication skills, able to present to senior leadership, and able to execute with high standards.

Key job responsibilities

Key job responsibilities

• Work across the Marketing, Product, and Sales organizations to define and drive the marketing and go-to-market strategy for this emerging solution
• Develop and execute integrated marketing plans
• Partner cross-functionally to ensure that the solution's messaging is flowing correctly across our channels, from our website to sales collateral and events
• Create and maintain a comms doc
• Generate inbound intel to help shape the Product roadmap
• Communicate updates and progress internally to stakeholders
• Build and continually assess competitive offerings to ensure differentiation and competitiveness in our messaging
• Highly proficient writer and able to interface with Executive leaders
• Skilled in creating PowerPoint collateral for sales
• Serve as a respected ads product marketing voice, both internally and externally
  
  

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
  
  

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2992313

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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