B2B Senior Marketing Manager

Auddy; United States; Remote; USD 115,000 - 135,000; Full time

Job summary

Auddy, a leader in audio solutions, is seeking a B2B Senior Marketing Manager to spearhead innovative marketing strategies and drive growth. This fully remote role requires significant experience in B2B SaaS marketing, managing digital channels, and creating compelling content. Ideal candidates will possess strong analytical skills and a passion for digital marketing to enhance brand visibility and customer acquisition.

Benefits

Annual bonus

Stock options

Qualifications

• 5+ years of marketing experience with 3+ in B2B SaaS.
• Strong communication and project management skills.
• Ability to build relationships internally and externally.

Responsibilities

• Design and execute innovative B2B marketing campaigns.
• Lead development of high-quality marketing content.
• Conduct market research to uncover new opportunities.

Skills

Digital Marketing

Content Marketing

Data Analysis

Social Media Management

Lead Generation

Education

Experience in B2B SaaS

5+ years of experience in marketing

Tools

Hubspot

Google AdWords

Canva

Job description

This range is provided by Auddy. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$115,000.00/yr - $135,000.00/yr

Additional compensation types

Annual Bonus and Stock options

About Auddy:

Auddy connects audiences and communities through audio, providing brands with powerful, ad solutions and organizations with Campfire for effective communication. Our ad clients engage target audiences with host-read ads, spot ads or branded podcasts. Our comms-focused clients use Campfire as a one-stop software-as-a-service platform to deliver highly engaging audio content to their communities, enhancing their existing comms channels to meet the needs of both client and audience. Our award-winning creative teams in the US and Europe mean that we can provide our clients with a fully project managed enter and solution within an audio-first ecosystem.

Today’s behaviors mean that attention spans are shorter, there are new ways of working, teams and learning methods are diverse and, of course, messaging is overwhelming. Bombarded with videos, emails and newsletters, many of our clients talk about the intimacy and engagement with audio and its ability to free us from screen time and deliver higher and more impactful engagement! Campfire also measures and analyzes the outcomes for our clients, providing them with rich and actionable insights.

Our clients include some of the World’s most recognizable corporate and consumer brands and you can learn more about them at auddy.com.

Auddy is seeking a creative, results-driven B2B Senior Marketing Manager to join our U.S. team! In this role, you will be responsible for developing and executing marketing strategies that drive growth, brand awareness, and customer acquisition. The ideal candidate will have 3 – 5 years’ previous experience in the B2B SaaS marketing with a comparable or relevant tech company, a deep understanding of not only digital marketing channels but also the selective value of conferences and alternative marketing channels. You will have a passion for analytics and driving results.

Note: This is a remote job that will require occasional travel to California and Florida.

Job Responsibilities:

Lead Generation:

• Design and execute innovative B2B marketing campaigns across multiple platforms to drive engagement and sales for both Campfire and ad sales operations, principally in the U.S..
• Email marketing strategic creation and execution through Hubspot and various databases.
• Collaborate with the Sales teams to align marketing efforts with clear and measurable business objectives

Content Creation:

• Lead the development of high-quality B2B marketing content such as whitepapers, case studies, blog posts and press releases.
• Develop and curate engaging content for our website, social media, and other online channels to captivate, educate and inform our audience.
• Work closely with the sales team to develop the B2B customer experience journey.

Social Media Management:

• Oversee and enhance our social media presence by creating compelling content, managing interactions, and analyzing performance.

Market Analysis:

• Conduct thorough market research and trend analysis to uncover new opportunities and optimize our marketing strategies.

Marketing Materials:

• Working with others, be ultimately responsible for the design and production of digital materials, including ads, newsletters, presentation decks, audio podcasts and webinars, and event collateral to support our marketing efforts. Experience with Canva preferred.

Data Analysis:

• Use data-driven insights to inform and adjust marketing strategies. Monitor and analyze campaign performance, providing actionable insights to optimize effectiveness.

Life with Auddy

We were founded during Covid and we’ve never had a physical office. At present, we are a fully remote company with employees based in the US, the UK and Germany. You will be expected to operate autonomously but in regular dialogue with the rest of the business. Interested applicants can operate with some flexibility but should expect to have calls outside of the normal working day in order to facilitate communication with different time zones. That said, we are highly respectful and indeed strongly support the importance of balance between personal and work life and with no intrusion on your family or personal life.

We have an open culture, with ideas welcome from all corners of the business.

Qualifications:

Experience: 5+ years of experience in marketing, with at least 3+ consecutive years’ experience within B2B SaaS products with a product which would have prepared you for work with us.

• Strong interpersonal skills with demonstrated ability to work cross-functionally and build successful relationships internally and externally. Excellent communication, time management, and project prioritization skills are required.
• While having access to legal support, have a sophisticated appreciation for and anticipate all legal issues in your work (e.g. intellectual property for design work, clearances, permissions, etc.).
• Content Marketing Expertise: Experience in crafting effective content marketing strategies and implementing them successfully. Excellent written, communication, and presentation skills and proficiency in sales copywriting and editing.
• Digital Marketing Knowledge: Solid grasp of digital marketing techniques, including SEO, PPC, and social media strategies. Experience setting up and optimizing Google Adwords campaigns.
• Social Media Experience: Proven track record in managing and optimizing social media marketing campaigns.
• Trade Relationships: the ability to identify and recruit third parties vendors and suppliers, whether PR agencies, content creators, editors, designers or others.
• Analytical Skills: Proficiency in marketing automation tools, CRM systems, and analytics platforms - Hubspot preferred. Strong ability to interpret data with high attention to detail to drive marketing decisions

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Online Audio and Video Media

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