Principal, Product Marketing Manager - Measurement, Amazon Advertising

Amazon; Sunnyvale (CA); On-site; USD 153,000 - 253,000; Full time

Job summary

Join Amazon as a Principal Product Marketing Manager, focusing on measurement solutions in advertising. This role requires a strategic thinker with deep customer insights to drive product success and enhance market adoption. Lead impactful marketing initiatives and work closely with cross-functional teams to ensure alignment and execution of product strategies.

Qualifications

• Expert in product marketing with a focus on data-driven decision-making.
• Proven track record of successful product launches.
• Strong ability to influence and drive alignment across teams.

Responsibilities

• Conduct market research to guide product strategy.
• Develop marketing strategies to increase product adoption.
• Collaborate with various teams to harmonize views on marketing and product vision.

Skills

Analytical thinking

Cross-functional collaboration

Customer advocacy

Strategic marketing

Education

10+ years of marketing experience

Experience in advertising/marketing technology industry

Tools

Excel

Tableau

Job description

Principal, Product Marketing Manager - Measurement, Amazon Advertising

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Principal, Product Marketing Manager - Measurement, Amazon Advertising

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Join to apply for the Principal, Product Marketing Manager - Measurement, Amazon Advertising role at Amazon

Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

The Product Marketing Manager for Amazon Ads plays a dual-focused role in driving both product strategy and go-to-market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption.

Key job responsibilities

Product Strategy & Customer Intelligence

• Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction
• Partner with Product Managers to align customer research priorities with product roadmap development
• Maintain deep understanding of market dynamics, competitive landscape, and emerging customer needs
• Drive evidence-based decision making through customer insights and market intelligence
  
  

Go-to-Market & Marketing Execution

• Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
• Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
• Lead the development of product positioning, messaging, and strategic narrative
• Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs
  
  

Cross-functional Leadership

• Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams
• Drive stakeholder alignment through regular engagement and clear communication of product vision
• Support effective Alpha/Beta testing programs and gather post-launch customer feedback
• Guide the prioritization and development of case studies and research initiatives
  
  

Success Metrics

• Impact on product roadmap through customer insights
• Product adoption rates and engagement metrics
• Marketing campaign effectiveness
• Strength of cross-functional alignment
• Quality and effectiveness of marketing collateral
• Customer satisfaction and feedback
  
  

About The Team

The Measurement Product Marketing group sits within the broader product marketing org and leads the inbound research, messaging, positioning, and GTM activations for the portfolio of over 60+ Amazon Advertising’s Measurement solutions including: Amazon Marketing Cloud, 1P & 3P measurement, reporting, APIs, media planning, MMM, attribution, and privacy preserving products.

Basic Qualifications

• 10+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• 10+ years of experience working in the advertising/marketing technology industry
• Track record of driving successful product launches and enhancing or managing the full product adoption lifecycle
• Strong analytical and strategic thinking skills, with the ability to turn insights into actionable plans
• Excellent cross-functional collaboration skills and ability to influence without direct authority
• Passion for understanding customer needs and advocating for the voice of the customer
• Technical acumen and ability to understand complex product concepts
  
  

Preferred Qualifications

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research
• Ability to work on multiple, simultaneous programs that require both strategic thinking as well as high-speed tactical execution
• 10+ years of relevant experience in product management, GTM, marketing, or comparable roles
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2998856

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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