Sr. Product Marketing Manager

Lumeris Inc.; United States; Remote; USD 98,000 - 133,000; Full time

Job summary

Join a forward-thinking company as a Senior Product Marketing Manager, where you will be a strategic partner to cross-functional teams. This role involves understanding customer needs, guiding product launches, and leveraging market intelligence to enhance product positioning. You'll engage with key stakeholders, develop impactful marketing strategies, and contribute to the company's mission of empowering value-based care in the healthcare sector. If you're passionate about making a difference in healthcare and thrive in a dynamic environment, this is the perfect opportunity for you to grow and succeed.

Benefits

Medical Insurance

Vision Insurance

Dental Insurance

401(k) with Company Matching

Paid Time Off

Life Insurance

Well-being Programs

Qualifications

• 5+ years in consulting, sales, or product marketing in healthcare.
• Strong knowledge of payer/provider strategies and market trends.

Responsibilities

• Oversee product marketing campaigns and guide successful launches.
• Develop content that resonates with buyers and supports market needs.

Skills

Strategic Planning

Market Analysis

Healthcare Administration

Communication Skills

Product Development

Client Engagement

Financial Acumen

Education

Bachelor's Degree in Related Field

Master's Degree or Other Advanced Degree

Job description

Sr. Product Marketing Manager page is loaded

Sr. Product Marketing Manager

Apply locations Remote, USA time type Full time posted on Posted 3 Days Ago job requisition id R0006711

Position:

Sr. Product Marketing Manager

Position Summary:

Acts as a strategic partner to cross-functional teams such as sales, operations, and finance. Responsible for understanding and anticipating customers' needs and strategically positioning the company alongside the product and business development teams to meet (and exceed) customer expectations. Enables the business to act on market-specific customer insights and competitor strategies, understand the external influences, and commercialize products in alignment to the corporate and product strategies. Provides a unique combination of strategic planning, internal consultation, client interaction, product development, partnership development, and tactical execution. Supports commercializing products and sub products developed within the business.

Job Description:

Primary Responsibilities

• Deploys the product marketing function to oversee and guide campaigns in respective geographies to promote the respective product go-to-market.
• Develops internal and external launch plans and ensures successful product/solution launches.
• Engages with key thought partners.
• Trains internal team members about new features/services.
• Collects market feedback through observations, new client interviews, and sales ops.
• Compares Sales Results to Plan.
• Develops content that resonates with buyers (messaging per buyer persona based on value created, document buyer personas, document the buyers journey maps and revise them based on market feedback, and establish product positioning).
• Impacts strategies to evolve the corporation to anticipate and capitalize on emerging trends and profitably securing industry leadership with effective use of market intelligence.
• Conducts customer segmentation and obtains value propositions, provides feedback on how to tailor to meet specific market needs.
• Identifies and supports relationships with prospects and/or clients, societies, alliances, sponsors, advisory boards, in collaboration with sales to receive product-market feedback.
• Establishes client engagement programs such as client/partner enablement showcases and identifying early product co-development and pilot partners.
• Coordinates with the business development team on designing and deploying commercial insights to support market and product needs.
• Works with the pricing team and advisory services on price realization analytics to understand where the product would fit into what customers would buy.
• Serves as a communication agent and subject matter expert to broader Lumeris and external customers.

Qualifications

• Bachelor's degree in related field or equivalent
• 5+ years in consulting, sales, product development, product marketing, healthcare administration, or related field or the knowledge, skills, and abilities to succeed in the role
• Experience in healthcare administration (provider and/or payer), healthcare/med-tech solutions, population health solutions or other related industry
• Strong knowledge in payer and/or provider strategy with a strong familiarity with the hurdles & opportunities within the provider space as they transition from Fee-For-Service model of care to Fee-For-Value reimbursement model
• Familiarity/experience with healthcare economics (specifically payer and provider value-based reimbursement) and healthcare market trends with the ability to rapidly acquire information through various sources to make educated judgements
• Financial acumen and expertise to understand and frame pricing, develop commercial insights, and return on investment analyses
• Highly skilled at achieving product-market fit and the ability to grow Lumeris in new and existing markets
• Sharp communication skills and ability to influence and yield results at all levels internally and externally
• Strong cross-functional capabilities and understanding of the healthcare landscape to commercialize products

Preferred

• Master's Degree or other advanced degree

Working Conditions

• While performing the duties of this job, the employee works in normal office working conditions.

Disclaimer

• The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties and skills required. The physical activities, demands and working conditions represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties and responsibilities.

#LI-Remote

Lumeris is an EEO/AA employer M/F/V/D.

The hiring range for this position is:

$98,400.00-$132,225.00

Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. This role may also be eligible for incentive compensation. At Lumeris, we are committed to providing a total rewards package that supports your overall well-being. Our benefits include medical, vision, dental, well-being programs, 401(k) with company matching, life insurance, paid time off including paid leave, and so much more. Learn more by visiting our Careers Page.

Member Facing Position:

No- Not Member or Patient Facing Position

Location:

Remote, USA

Time Type:

Full time

Lumeris and its partners are committed to protecting our high-risk members & prospects when conducting business in-person. All personnel who interact with at-risk members or prospects are required to have completed, at a minimum, the initial series of an approved COVID-19 vaccine. If this role has been identified as member-facing, proof of vaccination will be required as a condition of employment.

About Us

Join Our Growing Team!

Lumeris is bringing common sense back to the business of healthcare by empowering value-based care. We create the partnerships and perspectives that are making healthcare safer, more affordable and more personalized for providers, patients and payers alike.

We were founded on the belief that it should be easier to provide the right care, at the right time, at the right cost. Our model is bringing that belief to life, improving outcomes and empowering financial sustainability along the way.

Why Join Lumeris?

At Lumeris, you will be part of team that is focused on solving the nation’s healthcare problem, and you will be able to contribute to our purpose. Our environment is fast-paced, change-oriented and focused on growth and employee engagement. At Lumeris, we know that talent is best utilized when given the opportunity to succeed. That is why we have removed the boundaries that inhibit success and focus on fostering an environment that allows employees to utilize their talents.