Senior Product Marketing Manager

Bio-Techne; Massachusetts; Remote; USD 121,000 - 200,000; Full time

Job summary

Bio-Techne seeks a Senior Product Marketing Manager to lead strategic initiatives for their immunoassay portfolio. This role entails developing marketing strategies and engaging with significant customer segments. Ideal candidates will bring extensive experience in product marketing within the life sciences, demonstrating leadership and the ability to create impactful communication. This fully remote position offers a competitive compensation package, including benefits from day one.

Benefits

Medical, dental, vision, life, short-term and long-term disability insurance

401k plans and stock purchase plan

Tuition reimbursement and training opportunities

Paid time off and parental leave

Qualifications

• 10 years of experience in the life sciences industry, with 5 years in product marketing.
• Proficient in developing lead generation initiatives.
• Adept at synthesizing customer insights into marketing strategies.

Responsibilities

• Develop and own marketing strategy for immunoassay portfolio.
• Lead product launches and demand generation initiatives.
• Conduct market research to identify trends and opportunities.

Skills

Strategic Marketing

Market Analysis

Customer Engagement

Cross-Functional Leadership

Communication Skills

Education

Bachelor’s degree in Biology, Biochemistry or related discipline

Advanced degree or MBA

Job description

Join to apply for the Senior Product Marketing Manager role at Bio-Techne

Join to apply for the Senior Product Marketing Manager role at Bio-Techne

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range

$121,400.00 - $199,550.00

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Position Summary

We are seeking a strategic and results-driven Senior Product Marketing Manager for the instrument focused portfolio at Bio-Techne. The role will report into the Sr. Director of Product Marketing and will be responsible for leading global marketing efforts for our ImmunoAssay portfolio. This individual will be responsible for developing and executing go-to-market strategies, driving customer engagement, and supporting commercial success across key immunoassay product lines, including Simple Plex, Multiplex platforms and related consumables. This role requires strong cross-functional leadership, deep market and technical knowledge, and a passion for translating complex science into compelling messaging that resonates with researchers in academic, biotech, and pharma sectors.

This is a fully remote position, which may be based anywhere within the US.

Key Responsibilities

• Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
• Craft compelling value propositions, competitive positioning, and messaging frameworks.
• Design, build and execute high-impact go-to-market (GTM) campaigns/programs to drive revenue growth in key customer segments like immuno-oncology, cell and gene therapy, neuroscience and drug development.
• Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers.
• Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities.
• Translate customer needs into actionable insights that inform product and marketing decisions.
• You will be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, and critical market success factors.
• Lead product launches, campaign development, and demand generation initiatives in collaboration with regional marketing and commercial teams.
• Work closely with digital marketing, brand and marcom teams to ensure seamless execution of marketing programs.
• Partner with R&D and product management to guide new product development and lifecycle management.
• Collaborate with product management and scientific applications teams to develop and promote high-value content including testimonials, seminars, webinars, posters, and sales tools for new and existing products.
• Develop and deliver product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials.
• Develop relevant content across the marketing funnel; deploy via multiple channels that align with customer journeys.
• Maintain campaign/program KPI and metrics dashboards, perform pipeline analysis and analyze demand generation trends regularly reporting on the effectiveness of marketing activities. Adjust tactics as needed to maximize performance.
• Manage marketing budgets and optimize the promotional mix on campaigns/programs to achieve a high return on investment.
  
  

Education And Experience

• Bachelor’s degree in Biology, Biochemistry or related discipline, advanced degree or MBA preferred.
• 10 years of experience in the life sciences industry with at least 5 years in a product marketing function.
  
  

Knowledge, Skills And Abilities

• Able to develop and communicate the unique value and promise that Bio-Techne products offer to life science research customers.
• Able to understand, integrate and synthesize insights across customers, competitors, business areas and markets to inform customer-centric campaigns for our instrument portfolio.
• Able to develop and execute multi-channel customer-centric marketing programs to achieve business objectives.
• Experience in developing successful lead generation initiatives using multi-channel strategies to drive funnel fulfillment.
• Able to work effectively in a fast growing, highly collaborative environment.
• Demonstrated ability to get things done, build consensus, resolve conflict, and solve tough business problems, working in concert with others.
• Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels.
  
  

Why Join Bio-Techne

• We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
• We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
• We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
• We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
• We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
  
  

Bio-Techne is an E-Verify Employer in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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