Sr. Product Marketing Manager

Fortive Corporation; Franklin (TN); Remote; USD 100,000 - 187,000; Full time

Job summary

Fortive Corporation is seeking a Senior Product Marketing Manager to lead our go-to-market strategy and sales enablement efforts. This impactful role involves crafting compelling messaging, conducting market research, and training sales teams. Join us and help define our unique value propositions as we innovate in the B2B SaaS space.

Benefits

Excellent benefits package including medical, dental, vision, and retirement plan.

Culture of inclusion, collaboration, and innovation.

Qualifications

• 4+ years of experience in product marketing or sales enablement in the B2B SaaS space.
• Proven understanding of complex B2B SaaS sales processes.
• Experience leading key GTM programs, including product launches.

Responsibilities

• Define and refine positioning, value propositions, and differentiators.
• Create sales enablement content to improve deal velocity.
• Train sales team during kickoffs and learning sessions.

Skills

Product marketing

Sales enablement

Market research

Storytelling

Presentation skills

Quantitative research

Education

Bachelor's degree

Tools

Microsoft Office Suite

Job description

Who we are:

ServiceChannelhelps many of your favorite brands manage their physical locations and facilities. Our customers are market leaders in the retail, restaurant, grocery, convenience store, healthcare, fitness, banking, and education industries. The facilities and location operations teams at Trader Joe’s, CVS, Adidas, CorePower Yoga, Fendi, and Louis Vuitton, among 600 other brands operating in 66 countries, rely on ServiceChannel to deliver the best possible guest and employee experience.

Even after 25 years, we still retain the spirit of a startup, with ambition to grow into new markets while offering new AI solutions. We are primed for success, and we are on a high growth trajectory. We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally.

About the role:

Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager will help lead our go-to-market strategy, positioning and messaging, and sales enablement. You will drive a preference for our solutions by highlighting our value propositions, differentiators, and visionary roadmap, and by enabling our sales team to influence customer behavior at scale. This is a tremendous opportunity to establish in new and existing markets why ServiceChannel is the preferred partner for transforming facilities management as we introduce new AI-powered solutions.

Responsibilities include:

• Define and refine how we position our offerings, value propositions, and differentiators based on voice of the customer interviews, market research, and competitive analysis.
• Craft concise and compelling solution messaging for use by sales, demand generation, content, and customer success teams.
• Continually look for ways to test and optimize messaging to enable our sales teams to present the right message and materials to the right buyers at the right time.
• Create sales enablement content and tools to improve deal velocity and win rates.
• Train the sales team during sales kickoff and continuous learning sessions.
• Build industry-specific and persona-based content to influence high-level decision makers and influencers at target accounts.
• Pitch and present ServiceChannel’s value, vision, and solutions to customers, prospects, and partners in videos, webinars, and at events.
• Champion new innovations, including AI launches, by coordinating cross-functional go-to-market launch activities from conception to execution.
• Create public facing pitch decks, web pages, videos, demo talk tracks, and more.
• Gain an intimate knowledge of the business problems our customers face to help our customers, partners, and influencers understand “Why ServiceChannel”.
• Collect and analyze competitor and industry trends to inform product priorities and identify opportunities to grow market share.
• Build and maintain competitor intelligence library, battlecards, win/loss analysis, and objection handling.

What we are looking for:

• 4+ years of experience in product marketing or sales enablement in the B2B SaaS space.
• Razor-sharp writing and presentation skills with a knack for storytelling and distilling complex ideas into compelling copy.
• Proven understanding of a complex B2B SaaS sales process with multiple stakeholders.
• Experience leading key GTM programs, including product launches, sales enablement efforts, competitive analysis, and content creation across the sales funnel.
• Track record of creating presentations, web pages, videos, and other materials tailored to resonate with multiple buyers.
• Comfortable leading cross-functional teams, managing multiple stakeholders, moving people to a decision, and filling in gaps.
• Demonstrated talent for both qualitative and quantitative research and creating recommendations, strategies, and outputs based on that research.
• Proven success in fast-paced, high-growth environments with uncertainty.
• Proficiency in Microsoft Office suite.

Bonus points for:

• Experience with marketing complex B2B SaaS workflow systems and services for business operations with multiple buyer and user personas.
• Track record of success in elevating sales team performance through enablement.

Our benefits:

• We’re a fast-growing company where everyone has a voice, and every team member is encouraged to help share our organization’s future.
• We are a fully remote company with Marketing and Product teammates located around the USA.
• We foster a culture of inclusion, collaboration, and innovation.
• We energize and align our teams with offsite meetings throughout the year.
• We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.

About us:

ServiceChannelis the market leader in software and services for multi-site facilities management, enabling many of the world’s most valuable retail and restaurant brands to deliver outstanding customer experiences every day. We help our customers to achieve peak performance with their locations and assets by managing their repairs, maintenance, and capital projects with data. We are the leader in our space, and we continue to earn that position by innovating within AI, data analytics, and automation through our market-leading software and services. Learn more at: servicechannel.com.

ServiceChannel is a member of the Fortivegroup of leading technology companies, united by a shared purpose to make the world stronger, safer, and smarter. With more than $6 billion in annual revenues and a team of 17,000 employees, Fortive grows by tackling challenges and developing essential technology for the people that accelerate progress. Our culture is rooted in continuous improvement, and our operating model is the Fortive Business System. Learn more at: fortive.com.

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About ServiceChannel

ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton and Chipotle, among 500 other brands in over 70+ countries, rely on us to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI and data with our software and services.In 2021, we joined the Fortive family of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive is a Fortune 500 company and has been named by Fortune as one of the world’s most admired companies. Being part of Fortive means we are supported by a strong foundation of business systems, resources and culture, which will accelerate our growth journey!We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [e-mail].

Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.

Pay Range
The salary range for this position is (in local currency): $100,700 - $186,900