Sr. Patient Marketing Specialist

Medtronic in; Mounds View (MN); On-site; USD 96,000 - 146,000; Full time

Job summary

A leading company in healthcare technology seeks a Sr. Patient Marketing Specialist to drive patient-centric marketing strategies. The role involves collaboration with cross-functional teams, executing campaigns, and enhancing patient experiences. Ideal candidates will have a strong background in healthcare marketing and advocacy.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Tuition Reimbursement

Well-being Programs

Qualifications

• 5+ years of successful experience in the healthcare industry.
• Proven success in patient advocacy and digital strategy.

Responsibilities

• Leading patient-centric marketing strategies to expand awareness.
• Creating and executing patient campaigns across multiple channels.
• Managing the approval process for patient assets.

Skills

Patient Advocacy

Digital Strategy

Stakeholder Management

Education

Bachelor's Degree

Master's or other advanced degree

Job description

Sr. Patient Marketing Specialist (Finance)

We anticipate the application window for this opening will close on - 19 May 2025

At Medtronic, you can begin a lifelong career of exploration and innovation while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

At Medtronic, you can begin a lifelong career of exploration and innovation while helping champion healthcare access and equity for all.

If you're looking to make a real difference in patients' lives, there's no better place than the world of cardiac rhythm management. Our technologies have a significant impact—quietly and continuously monitoring the heart to catch silent arrhythmias and uncover hidden causes of stroke. It's more than a job—it's a chance to transform the lives of cardiac patients, help prevent secondary strokes, and be part of breakthrough technologies in caring for the heart.

We are hiring a Principal Patient Marketing Specialist to join our growing team as we expand our technologies. We seek an experienced, passionate marketer who is dedicated to building in-depth patient understanding through therapy development or consumer experience for brands or technologies.

Responsibilities include:

• Leading patient-centric marketing strategies to expand awareness and adoption of technologies in the US market, collaborating with cross-functional teams and external partners.
• Using data-driven insights to assess markets, inform strategies, identify opportunities, optimize marketing efforts, and measure digital campaign effectiveness.
• Creating and executing patient campaigns across channels such as SEO/SEM, email, social media, and direct-to-patient education, in partnership with creative teams and agencies.
• Designing and implementing patient journey mapping, testimonials, and advocacy efforts to shape the patient experience.
• Managing the approval process for patient assets in partnership with legal, compliance, reimbursement, and other teams.
• Crafting compelling patient stories and building ambassador programs to elevate authentic voices and inspire action.
• Conducting patient engagement activities like focus groups, conferences, camps, and awareness campaigns, and building partnerships with patient societies.
• Managing the patient claims matrix to ensure messaging consistency and clarity.
• Identifying gaps in awareness, access, and activation, and designing scalable solutions to remove barriers and accelerate diagnosis and treatment.

Basic Qualifications: Must Have:

• Bachelor's Degree
• 5+ years of successful experience in the healthcare industry (pharmaceutical, medical device, etc.)
• Proven success in patient advocacy, digital strategy, and execution
• Ability to manage multiple stakeholders and priorities
• Structured approach with strategic recommendations
• Willingness to travel up to 10%

Nice to Have:

• Master's or other advanced degree
• Entrepreneurial spirit with a collaborative and professional approach

Physical Job Requirements

The above statements describe the general nature of the work and are not exhaustive. Reasonable accommodations may be made for individuals with disabilities. Employees are required to be mobile, interact with computers, and communicate with colleagues. Specific work conditions may vary; consult your manager or HR for details.

Benefits & Compensation

Medtronic offers a competitive salary and benefits package, supporting employees at every career and life stage.

Salary range in the US (excluding PR): $96,800 - $145,200

This position is eligible for the Medtronic Incentive Plan (MIP).

Benefits include health, dental, vision insurance, HSA, FSA, life insurance, disability leave, tuition reimbursement, and well-being programs, among others.

Further details are available at the provided link.

About Medtronic

We lead global healthcare technology, aiming to solve the most challenging health problems. Our mission is to alleviate pain, restore health, and extend life, driven by a team of over 95,000 passionate people.

Learn more about our business, mission, and diversity commitments.

Medtronic is an equal opportunity employer and provides reasonable accommodations for qualified individuals with disabilities. For roles involving work in Los Angeles County, see the specific job duties list regarding criminal history considerations.