Sr. Patient Marketing Specialist

Medtronic; Mounds View (MN); On-site; USD 96,000 - 146,000; Full time

Job summary

Join a leading healthcare company as a Principal Patient Marketing Specialist. You'll develop marketing strategies to enhance patient understanding and adoption of innovative cardiac technologies. Collaborate with cross-functional teams to drive market development and improve patient experiences.

Benefits

Health Insurance

401(k) Plan

Tuition Assistance

Paid Time Off

Employee Stock Purchase Plan

Qualifications

• 5+ years of experience in healthcare-centric industry.
• Demonstrated success in patient advocacy and digital strategy.

Responsibilities

• Lead patient-centric marketing strategies and campaigns.
• Utilize data-driven insights to inform strategic decisions.
• Conduct patient engagement activities and build partnerships.

Skills

Digital Strategy

Patient Advocacy

Market Development

Education

Bachelor's Degree

Master's or Advanced Degree

Job description

We anticipate the application window for this opening will close on - 19 May 2025

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

**A Day in the Life**

At Medtronic, you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all.

If you're looking to make a real difference in patients' lives, there's no better place than the world of cardiac rhythm management. Our technologies have a massive impact—quietly and continuously monitoring the heart to catch silent arrhythmias and uncover hidden causes of stroke. It's more than a job—it's a chance to transform the lives of cardiac patients, help prevent secondary strokes and be part of breakthrough technologies in caring for the heart.

We are hiring a Principal Patient Marketing Specialist to join our growing team as we expand our technologies. We look for an experienced, passionate marketer who is passionate about building in-depth patient understanding through therapy development or consumer experience for brands or technologies.

**A DAY IN THE LIFE:**

This individual will be responsible for leading patient-centric marketing strategies that expand awareness and adoption of technologies through various channels in the US market in collaboration with cross-functional teams and external partners. Responsibilities will include:

+ Identify opportunities to drive market development and therapy acceptance, leveraging cross-functional teams to achieve team goals

+ Utilize data-driven insights to assess markets, inform strategic decisions, identify opportunities, optimize marketing efforts, and measure the effectiveness of digital marketing campaigns

+ Lead the creation and execution of patient campaigns, including SEO/SEM, email marketing, social media, and direct to patient education in partnership with creative teams and agencies

+ Lead the design and execution of patient journey mapping, testimonials, and advocacy-building efforts to shape end-to-end patient experience

+ Manage approval process for patient assets in partnership with legal, compliance, reimbursement, and other cross-functional partners

+ Craft compelling patient stories and build ambassador programs that elevate authentic voices and inspire others to take action—turning lived experience into powerful advocacy

+ Conduct and steer patient engagement activities such as focus groups, patient conferences, camps, and therapy awareness activities and build strong partnerships with patient societies

+ Own and manage patient claims matrix using a strong understanding of key messages and clinical data to drive consistency and clarity in messaging.

+ Identify gaps in awareness, access, and activation, and design scalable solutions that remove barriers and accelerate diagnosis and treatment.

**Basic Qualifications: Must Have:**

+ Bachelor's Degree

+ 5+ years of successful experience in the pharmaceutical, medical device, or other healthcare-centric industry

+ Demonstrated success in patient advocacy, digital strategy, and execution

+ Ability to manage multiple stakeholders, programs and changing priorities

+ Bring structure and recommendations where none exists

+ Ability to travel up to 10% of the time

**Nice to Have:**

+ Masters or another Advanced Degree

+ Entrepreneurial spirit balanced with collaborative style and professional maturity

**Physical Job Requirements**

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

**Benefits & Compensation**

**Medtronic offers a competitive Salary and flexible Benefits Package**

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD):$96,800.00 - $145,200.00

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

Further details are available at the link below:

Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page\_name=signon&co\_num=30601&co\_affid=medtronic)

**About Medtronic**

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.

Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.

We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here (https://www.medtronic.com/content/dam/medtronic-wide/public/united-state...) a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.

Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.

We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

**We change lives** . Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.

**We build extraordinary solutions as one team** . With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.

**This life-changing career is yours to engineer** . By bringing your ambitious ideas, unique perspective and contributions, you will…

+ **Build** a better future, amplifying your impact on the causes that matter to you and the world

+ **Grow** a career reflective of your passion and abilities

+ **Connect** to a dynamic and inclusive culture that welcomes the challenge of life-long learning

These commitments set our team apart from the rest:

**Experiences that put people first** . Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.

**Life-transforming technologies** . No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.

**Better outcomes for our world** . Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.

**Insight-driven care** . Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

For sales reps and other patient facing field employees, going into a healthcare settingis considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.

This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .

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