Sr. Marketing Operations Specialist | Remote, USA

Lensa; Minneapolis (MN); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading company is seeking a Senior Marketing Operations Specialist to enhance their marketing programs. This remote role requires expertise in Marketo and various MarTech platforms, strong analytical skills, and the ability to manage multiple projects effectively. The ideal candidate will collaborate with teams to create integrated campaigns and optimize performance. This position offers a commitment to diversity and professional development.

Benefits

Diversity, Equity, and Inclusion

Work/life balance

Professional development resources

Opportunities for volunteering

Remote work capabilities

Qualifications

• 3-6 years of B2B marketing experience, preferably in operations.
• Marketo certification and at least 3+ years’ experience with Marketo.

Responsibilities

• Owning and managing the marketing technology stack.
• Collaborating with the operations team to define processes and workflows.
• Tracking and reporting on campaign effectiveness.

Skills

Analytical

Problem-Solving

Communication

Education

Bachelor’s Degree

Tools

Marketo

Salesforce

6sense

Bizible

Job description

Sr. Marketing Operations Specialist | Remote, USA

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Optiv, is seeking professionals. Apply via Lensa today!

This position can be hired remotely anywhere within the U.S.

Optiv is seeking an experienced Senior Marketing Operations Specialist to help drive Optiv’s marketing programs and efficiencies. The ideal candidate will be a detail-oriented leader who excels in an operational environment. They will be Marketo certified with experience in various MarTech platforms (Marketo, Salesforce, Bizible, 6sense, etc.). This individual will be skilled in building, launching, and reporting on campaigns using these systems. The right professional will possess strong analytical skills and will collaborate strategically with our demand generation and events teams to create integrated campaigns aligned with company goals.

Responsibilities include:

• Owning and managing the marketing technology stack, including Marketo, Salesforce, Bizible, 6sense, etc.
• Collaborating with the operations team to define processes, workflows, and service level agreements.
• Working with marketing managers and stakeholders to create integrated campaigns across various tactics.
• Performing quality assurance on campaigns, emails, lists, landing pages, and programs.
• Training and supporting marketing team members in Marketo.
• Analyzing and segmenting lists based on demographics and behaviors using systems like 6sense, SFDC, and Marketo.
• Leading A/B testing, performance optimization, and campaign enhancements.
• Tracking and reporting on campaign effectiveness and pipeline impact.

Qualifications:

• Bachelor’s Degree from a four-year college or university.
• 3-6 years of B2B marketing experience, preferably in operations.
• Marketo certification and at least 3+ years’ experience with Marketo.
• Experience with Salesforce CRM.
• Understanding of ABM programs and experience with platforms like 6sense or Demandbase.
• Ability to manage multiple projects with attention to detail.
• Experience supporting marketing automation campaigns and managing related assets.
• Knowledge of lead routing and scoring.
• Strong analytical, problem-solving, and communication skills.
• Proficiency with HTML, CSS, and JavaScript is a plus.

What We Offer:

• A commitment to Diversity, Equity, and Inclusion.
• Work/life balance and professional development resources.
• Opportunities for volunteering and community engagement.
• Remote work capabilities and necessary technology.

EEO Statement: Optiv is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, gender identity, sexual orientation, age, marital status, genetic information, national origin, disability, military or veteran status, or other protected categories. Your information will be handled in accordance with our Privacy Notice.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: IT Services and IT Consulting