Senior Email Marketing Specialist

Aleron; Miami (FL); Remote; USD 100,000 - 125,000; Full time

Job summary

A leading company is seeking a Senior Specialist in Email Marketing to develop and optimize strategic email initiatives. This remote role involves managing high-volume campaigns and collaborating with teams to enhance customer experiences. Ideal candidates will have extensive email marketing experience, technical skills, and a passion for nonprofit engagement.

Qualifications

• Minimum 5 years of experience in email or digital marketing, preferably in a nonprofit setting.
• Strong technical skills: working knowledge of HTML, AMPScript, and SQL preferred.

Responsibilities

• Manage end-to-end email production: planning, content integration, testing, deployment, reporting, and optimization.
• Implement and optimize customer journeys using Salesforce Marketing Cloud and Pardot.

Skills

Email Marketing

Project Management

Technical Skills

Education

SMC Email Specialist certification

Tools

Salesforce Marketing Cloud

Salesforce Pardot

Google Analytics

Job description

The Senior Specialist, Email Marketing will play a critical role in the development, execution, and optimization of strategic email marketing initiatives for the client. This role supports multi-channel fundraising efforts and customer experience enhancements by managing high-volume email campaigns from concept to completion.

We're looking for an experienced email marketer who thrives in a fast-paced, collaborative environment and has the technical acumen, creativity, and project management skills to drive meaningful engagement and results.

Location: 100% Remote

Duration: 9 months (possibility to extend or convert)

Pay Rate: $35.00 - $52.55/hour

Key Responsibilities

• Support and execute coordinated, multi-channel marketing strategies to enhance the donor and constituent experience.
• Manage end-to-end email production: planning, content integration, testing, deployment, reporting, and optimization.
• Own and maintain the client's email calendar, ensuring alignment with broader marketing goals and campaign schedules.
• Collaborate with internal stakeholders and cross-functional teams to define and deliver email communications that meet business objectives (fundraising revenue, event participation, mission engagement).
• Implement and optimize customer journeys using Salesforce Marketing Cloud (SMC) and Pardot.
• Leverage performance data to inform strategy, identify trends, and refine campaign effectiveness.
• Serve as platform subject matter expert; support internal training and resource development.
• Ensure compliance with privacy and spam regulations, including CAN-SPAM, GDPR, and other global standards.
• Stay current on email best practices, technologies, and nonprofit fundraising trends.

Job Requirements

Required Skills / Qualifications:

• Minimum 5 years of experience in email or digital marketing, preferably in a nonprofit setting.
• Proficient in Salesforce Marketing Cloud and Salesforce Pardot.
• SMC Email Specialist certification (can be completed upon hire).
• Strong technical skills: working knowledge of HTML, with experience in AMPScript and SQL preferred.
• Hands-on experience with marketing automation tools and platforms.
• Experience using analytics tools (e.g., Google Analytics) and third-party testing platforms (e.g., Movable Ink, Email on Acid, Return Path).
• Proven ability to manage multiple campaigns and deliverables simultaneously in a fast-paced environment.

Preferred Skills / Qualifications:

• Demonstrated success in launching and managing high-performing email campaigns.
• Understanding of nonprofit marketing, digital engagement, and peer-to-peer fundraising tactics.
• Positive, self-starter attitude with assertive follow-through and a keen eye for detail.

We are an equal opportunity employer and welcome candidates from diverse backgrounds. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or other protected categories. Accommodations are available upon request.

Applicants must be authorized to work in the United States. Please apply directly through the employer's website.