Sr. Marketing Specialist (Events & Trade Shows)

Aledade; Boston (MA); Remote; USD 75,000 - 85,000; Full time

Job summary

An established industry player is seeking a Sr. Marketing Specialist to lead their event and trade show strategy. This role is pivotal in enhancing brand engagement and driving business growth through impactful events. You will collaborate across teams to ensure events align with business objectives, while also focusing on inclusivity and accessibility. With a commitment to diversity and a remote-first culture, this company values innovative thinkers who are passionate about making a meaningful impact in healthcare. Join a creative team dedicated to transforming the healthcare landscape and enjoy a comprehensive benefits package that supports work-life balance.

Benefits

Flexible work schedules

Health, dental and vision insurance

Robust time-off plan (21 days of PTO)

Two paid volunteer days

11 paid holidays

12 weeks paid parental leave

Six weeks paid sabbatical

Educational Assistant Program

401(k) with up to 4% match

Stock options

Qualifications

• 6+ years of experience in event planning and management.
• Proficiency in event management software and CRM tools.

Responsibilities

• Lead planning and execution of trade shows and conferences.
• Manage event budgets, vendor negotiations, and timelines.

Skills

Event Planning

Budget Management

Negotiation Skills

Communication Skills

Organizational Skills

Problem-Solving Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Tools

Monday.com

Hubspot

Salesforce

Job description

At Aledade, we're looking for a Sr. Marketing Specialist to lead and shape our event and trade show strategy, driving brand engagement, lead generation, and business growth through impactful events and conferences. You’ll work collaboratively across teams to strategically plan, execute, and optimize events with a focus on inclusivity, accessibility, and aligning with business objectives. Your role will be key in refining our national trade show strategy, improving logistics, and enhancing our overall presence. We value diverse perspectives and invite candidates from all backgrounds to help us make a meaningful impact on healthcare and our communities.

Candidates should be comfortable working remotely/work from home anywhere within the US.

Primary Duties:

• Lead comprehensive planning and execution of regional and national trade shows, conferences, and regional events, ensuring alignment with company objectives.
• Coordinate event design and onsite execution with our Demand Generation Product Portfolio, Brand Strategy, and Network Development teams to maintain consistent branding, successful lead generation tactics and experiential marketing tactics.
• Manage event ROI, budgets, vendor negotiations, contracts, and timelines, while proactively identifying and mitigating risks.
• Evaluate and improve trade show workflows and operations. Utilize event management platforms like Monday.com, Hubspot, and Salesforce to track, analyze, and improve event performance metrics.
• Provide mentorship and guidance for more junior members of the team.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 6+ years of professional experience in event planning and management, specifically trade show and conference execution
• Ability to travel domestically (up to 35% of the time)

Preferred KSA's:

• Proven experience managing a high volume of events with multiple stakeholders
• Exceptional organizational, negotiation, and communication skills
• Proficiency in event management and CRM software (Monday.com, Hubspot, Salesforce preferred)
• Demonstrated capability in budget management and ROI tracking
• Ability to multitask effectively, prioritize tasks, and meet tight deadlines
• Strong interpersonal skills to build relationships with internal and external stakeholders
• Creative problem-solving skills and attention to detail

$75,000 - $85,000 a year

Salary Range: $75,000 to $85,000, plus bonus and equity

Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies and experience.

Who We Are:

Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.

What Does This Mean for You?

At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.

In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:

• Flexible work schedules and the ability to work remotely are available for many roles
• Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
• Robust time-off plan (21 days of PTO in your first year)
• Two paid volunteer days and 11 paid holidays
• 12 weeks paid parental leave for all new parents
• Six weeks paid sabbatical after six years of service
• Educational Assistant Program and Clinical Employee Reimbursement Program
• 401(k) with up to 4% match
• Stock options
• And much more!

At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.

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