Sr. Marketing Specialist

ATR International; Boulder (CO); On-site; USD 61,992 - 89,544; Full time

Benefits offered by this job

MEC/ACP Medical

Voluntary Dental

Vision insurance

Life insurance

Supplemental Income

Job summary

An established industry player is on the lookout for a dynamic Sr. Marketing Specialist to enhance their marketing strategies. This role involves mapping customer journeys, developing integrated marketing plans, and collaborating with various stakeholders to ensure effective execution. The ideal candidate will have experience in healthcare marketing, a strong grasp of omni-channel strategies, and familiarity with tools like Veeva. Join a forward-thinking team that values creativity and innovation, where your contributions will make a significant impact on marketing initiatives aimed at healthcare professionals.

Qualifications

• Experience in developing integrated marketing plans for healthcare professionals.
• Ability to manage multiple stakeholders in a complex environment.

Responsibilities

• Map customer journeys and deliver tailored messages at each stage.
• Develop and implement integrated marketing programs across various channels.

Skills

Integrated marketing & communications planning

Stakeholder management

Content development

Omni-channel marketing

Metrics analysis

Tools

Veeva

Workfront

Job description

This range is provided by ATR International. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$45.00/hr - $65.00/hr

ATR International is seeking a Sr. Marketing Specialist for an important client.

Location: Lafayette, CO

Top 3 Tasks or Responsibilities in scope for this role:

• Mapping the customer journey with what messages and materials are to be delivered at each stage of the journey.
• Identifying relevant channels for the launch or key initiative while partnering with other functional team members on execution (ex. tradeshows, digital, social media).
• Content development through execution (writing creative briefs, briefing internal and external creative partners, gaining stakeholder alignment on the materials, routing through Veeva for medical, legal, and regulatory approval, disseminating final materials to regional marketing teams).

Responsibilities may include the following and other duties may be assigned:

• Develops and implements enterprise-wide, integrated marketing programs.
• Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
• Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
• Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
• Builds and maintains stakeholder contact programs and databases to directly connect and share MDT's point of view and insight to the right audiences.

Top things the manager is looking for in a candidate’s experience:

• Developing integrated marketing & communications plans reaching healthcare professionals (not consumers) – resumes should have metrics showing demonstrated results of those plans.
• Ability to navigate a heavily matrixed structure (selected candidate will regularly have 15-20 stakeholders per project).
• Knowledge of Veeva or similar regulated approval system and Workfront or similar creative project management system.

Hourly Rate Range

$45.00 - $65.00

Benefits include:

• MEC/ACP Medical
• Voluntary Dental, Vision, Life, Supplemental Income
• Sick leave as required by state/county

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Art/Creative, Advertising, and Marketing

Industries

Marketing Services, Hospitals and Health Care, and Market Research