Marketing Manager I/II, HCP - Psychiatry

ABBVIE; Florham Park (NJ); On-site; USD 110,000 - 209,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) plan

Paid time off

Job summary

AbbVie in Florham Park, NJ, seeks a marketing professional to lead strategic and tactical plans, focusing on Veeva Approved Emails (VAEs) and Non-Personal Promotions (NPPs). The role can be hired at Grade 18 or 19; location preferences include Florham Park, NJ or Mettawa, IL.

The candidate should bring 4–6 years of pharma/CPG marketing, strong cross-functional collaboration, and the ability to manage multiple priorities with high ownership and accountability. Travel up to 25% is expected.

Qualifications

• Bachelor's Degree in Marketing or related field.
• Marketing experience with proven proficiency across marketing skills.
• Pharma or CPG marketing experience preferred (4–6 years).

Responsibilities

• Independently lead marketing initiatives from planning through execution.
• Understand market dynamics and customer needs to optimize strategy.
• Lead cross-functional teams and agency partners, manage budgets and timelines.
• Drive field engagement and enablement to support sales execution.
• Navigate regulatory requirements impacting marketing materials.

Skills

Marketing

Project management

Digital marketing

Communication

Education

Bachelor's Degree

Tools

Veeva

Job description

• Full-time
• Salary Min: 109500
• Therapy Area: Neuroscience
• Salary Max: 208500
• Workday Global Grade: 18
• Travel: Yes, 25% of the Time
• Compensation: USD 109,500 - USD 208,500 - yearly

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Job Description

This role can be hired as a Grade 18 or 19; candidate experience will determine grade. Open to candidates in Florham Park, NJ or Mettawa, IL.

Purpose:

This role works incollaboration with the Associate Director, HCP Promotions and the full HCP promotional team to develop and execute strategic and tactical marketing plans to drive brand growth.Core to this role is serving as the cross-indication digital lead, responsible for leading the planning, coordination, and execution of Veeva Approved Emails (VAEs) and Non-Personal Promotions (NPPs).

This position requires a proactive, self-starting individual who can independently manage multiple priorities, identify opportunities, and drive projects forward with a high degree of ownership and accountability. The individual will collaborate across cross-functional teams to develop and execute promotional initiatives, build strong partnerships with internal and external stakeholders, and ensure timely, high-quality execution of key business objectives.

Responsibilities:

• Independently lead assigned marketing initiatives from planning through execution, ensuring timely delivery and strong business outcomes.
• Maintain a strong understanding of market dynamics, customer needs, and industry trends, leveraging insights to optimize marketing strategy and execution.
• Lead cross-functional teams and agency partners to execute promotional programs while managing timelines, budgets, and stakeholder expectations.
• Drive field engagement and enablement through clear communication of key initiatives that support sales force execution.
• Apply sound judgment and problem-solving skills to navigate challenges, proactively identify risks, and implement solutions that keep projects moving forward

Qualifications

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications:

• 4-6 years of pharmaceutical and/or CPG marketing
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Experience with digital marketing, including performance monitoring, optimization, and measurement.
• Proven project management skills with the ability to manage multiple projects and vendors simultaneously with high attention to detail and ability to prioritize among competing business needs
• Highly organized, proactive professional with strong ownership, adaptability, and intellectual curiosity.
• Strong written and verbal communication skills, including the ability to present effectively to internal and external stakeholders
• Ability to influence within a matrixed organization, build cross-functional partnerships, and drive alignment to achieve business objectives.
• Sound financial acumen and experience managing budgets. Ability to define, track, and analyze key performance indicators and translate findings into actionable business recommendations..
• Willingness to travel up to 25%, including sales meetings, field visits, conferences, and stakeholder meetings.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.