Sr Marketing Research Analyst

PAYCOM; Oklahoma City (OK); On-site; USD 70,000 - 95,000; Full time

Job summary

A leading company in Oklahoma City is seeking a Senior Marketing Researcher to support and evaluate marketing research efforts. The role involves managing research projects, providing strategic insights, and collaborating with various teams to enhance marketing initiatives. Candidates should possess strong analytical skills, a bachelor's degree, and at least 3 years of relevant experience in marketing research.

Qualifications

• Bachelor's degree required.
• 3+ years of marketing research experience.
• Experience in corporate marketing department preferred.

Responsibilities

• Support all phases of primary marketing research projects.
• Drive quality control processes at each step of the research life cycle.
• Translate complex data into strategic insights and recommendations.

Skills

Analytical skills

Creative thinking

Strategic mindset

Statistics knowledge

Project management

Communication skills

Education

Bachelor's degree

Bachelor's degree in marketing, business, or related field

MMR, MBA, or graduate degree

Tools

Survey programming software

Data visualization software

Job description

Job Details Level: Senior Job Location: Oklahoma City Office - Oklahoma City, OK Position Type: Full Time Education Level: Bachelor's Degree Salary Range: Undisclosed Travel Percentage: None Job Category: Marketing Description

This role is for a marketing researcher with an analytical, creative, strategic mindset combined with both primary and secondary research experience in a corporate marketing department. Responsible for supporting and evaluating marketing research efforts, and providing strategic insights and actionable recommendations for messaging, targeting, and decision making. Also responsible for managing a wide range of initiatives across the full research project life cycle from start to completion.

RESPONSIBILITIES

• Support all phases of primary marketing research projects – both quantitative and qualitative – including but not limited to research design, questionnaire development, analysis, storytelling, and presentation optimization
• Drive quality control processes at each step of the research life cycle from checking survey programming logic, recruitment, data analysis, reporting, proofing reports, accuracy checks, and more
• Review all information sources for validity, accuracy, and usage
• Collaborate with content and campaign teams to advise on content creation and campaign related assets and ensure proper and consistent research and statistics usage
• Review external research sources for marketing use and ensure proper and consistent citation, and audit the use of research and statistics for quality control
• Translate complex data into concise, clear, accurate, relevant, compelling, timely, and strategic insights and actionable recommendations via visual, creative, and persuasive storytelling from multiple sources
• Monitor and analyze market and industry trends, competitive landscape, and industry developments
• Support all Research Team initiatives

Qualifications

Education/Certification:

• Bachelor's degree

Experience

• 3+ years of marketing research experience

PREFERRED QUALIFICATIONS

Education:

• Bachelor's degree in marketing, business, marketing research or a related field
• MMR, MBA, or graduate degree in a related field

Experience:

• Corporate marketing department experience
• 5+ years of client-side marketing research experience
• B2B industry research experience
• Experience visualizing data via software tools
• Experience with survey programming software

Skills/Abilities:

• Strong planning and analytical skills
• Statistics knowledge and proficient in statistical analysis, and familiarity with statistical significance testing is preferred
• Able to work collaboratively with the marketing department and other internal teams
• Ensure voice of customer and client at forefront of all decision making
• Influence, impact, inform, and enable data focused decision making across marketing department
• Ability to inspire and influence stakeholders at all levels of organization
• Consistently organized with proven experience in project management and able to independently manage multiple projects successfully at once
• Effectively manage time and competing priorities to ensure deadlines are always met
• Comfortable operating in a fast-paced and changing environment, and able to pivot and re-prioritize as business needs shift
• Synthesize insights from various data and information sources and distill data in a manner that is easy to digest, understand, and accurately interpret
• Creative and persuasive storyteller
• Passionate about both the creative and statistical sides of analysis
• Provide thoughtful, objective, fact-based point of view – even when unpopular
• Strive to be essential business consultant
• Trend spotter
• Creative problem solver
• Approachable and accessible
• Committed to integrity
• Loyal teammate
• Exceptional attention to detail
• Independent
• Proactive
• Results-focused
• Curious with relentless pursuit of understanding and learning
• Maintain a ‘can do’ attitude
• Strong aptitude to learn new software, industry terminology, and Paycom specific products quickly
• Outstanding written and verbal communication skills

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands and fingers to handle, type, or feel; reach with hands and arms; and talk or hear. The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.

WORK ENVIRONMENT AND ENVIRONMENTAL CONDITIONS

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

No hazardous or significantly unpleasant conditions. (Such as in a typical office). The noise level in the work environment is usually moderate.

Paycom is an equal opportunity employer and prohibits discrimination and harassment of any kind. Paycom makes employment decisions on the basis of business needs, job requirements, individual qualifications and merit. Paycom wants to have the best available people in every job. Therefore, Paycom does not permit its employees to harass, discriminate or retaliate against other employees or applicants because of race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, military and veteran status, age, physical or mental disability, genetic characteristic, reproductive health decisions, family or parental status or any other consideration made unlawful by applicable laws. Equal employment opportunity will be extended to all persons in all aspects of the employer-employee relationship. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation benefits, and separation of employment. The Human Resources Department has overall responsibility for this policy and maintains reporting and monitoring procedures. Any questions or concerns should be referred to the Human Resources Department. ****To learn more about Paycom's affirmative action policy, equal employment opportunity, or to request an accommodation - Click on the link to find more information: paycom.com/careers/eeoc