Senior Marketing Analyst

Penn Foster Inc.; Chandler (AZ); Remote; USD 70,000 - 100,000; Full time

Job summary

Penn Foster Inc. is seeking a Marketing Analyst to design and build analytics tools to optimize marketing campaign performance. The role involves leveraging data to enhance customer acquisition strategies and requires strong analytical skills and relevant experience in the business intelligence field. This is a fully remote position available to candidates in multiple states including Arizona.

Qualifications

• 3 years of experience in business intelligence in the marketing domain.
• Experience with Google Analytics, Tableau, and data manipulation using Python.
• Strong background in statistical techniques and consumer data analysis.

Responsibilities

• Design and maintain analytics tools for marketing campaign monitoring.
• Develop methodologies for targeting and improving customer acquisition.
• Analyze web performance and provide actionable insights for enhancement.

Skills

Business intelligence

Data analysis

SQL querying

Statistical analysis

Data visualization

SEO optimization

Consumer data analysis

Education

Bachelor’s degree in Analytics or related field

Tools

Google Analytics

Tableau

Salesforce

Google Data Studio

HubSpot

Python

API Integration

Job description

Position Description: D esign, build, and maintain a sustainable set of analytics tools to continuously monitor and maintain performance and ROI of marketing campaigns. Leverage functional expertise to build relationships with the digital acquisition teams. Advance the business goal of democratizing data by designing and building user-friendly data visualization tools and partnering with the data team to identify new data sources. Study web and campaign performance to uncover insights and make recommendations for enhancements. Develop and implement targeting methodologies and harness insights from website data, consumer data, and surveys to improve customer acquisition. Drive improvement in customer acquisition efficacy, efficiency, and growth through analytics. Influence real-time campaign decisions and investments. This position is fully remote in PA, FL, GA, IL, IN, NC, SC, TN, TX, UT, WI, AL, KS, LA, MA, MI, MO, NH, OH, OK, VA, AZ, CO, MN, NJ, NY only.

Requirements: Bachelor’s degree or equivalent in Analytics, Engineering, Engineering Management, or a related field. Must have 3 years of experience in the job offered or related, including 3 years of experience with: (1) business intelligence and analysis for marketing domain; (2) building and analyzing data using Google Analytics/Tag Manager, Google Data Studio, HubSpot, Tableau, Salesforce, Google & Bing Ad Platforms and Microsoft Office; (3) building API’s to & from Google Marketing platforms; (4) SQL querying and data manipulation using Python; (5) various statistical techniques including logistic regression; (6) analyzing and reporting SEO and paid media campaign optimizations; and (7) analyzing consumer/customer data, including evaluating ROI.

Job Location: 3133 W Frye Rd. Suite 215 Chandler, AZ 85226