Sr Marketing Ops Lead - Remote/Hybrid, Marketo & Salesforce

Algolia, Inc.; United States; Hybrid; USD 140,000 - 165,000; Full time

Job summary

Algolia is seeking a Marketing Operations Manager to join our global marketing team and drive digital and field campaigns. You will build, test, and measure programs, manage leads, and ensure data integrity across Marketo and Salesforce. You’ll optimize audiences, forms, and templates while coordinating with stakeholders across regions.

You’ll participate in Agile Scrum, maintain GDPR compliance, and help scale campaigns for our 10,000+ customers. Remote or hybrid options are available.

Qualifications

• 2-3+ years Marketo experience. Adobe Certified Expert preferred.
• 2-3+ years Salesforce experience.
• 2-3+ years managing opt-ins/outs internationally.
• Experience with agile/scrum processes preferred.
• Preference for candidates with experience at our current stage and beyond (over 10,000 customers)

Responsibilities

• Help maintain and monitor the Lead Lifecycle processing in Marketo, making sure the right leads are scored and processed as expected and delivered to Salesforce.com.
• Create/manage SFDC and Marketo setups for campaign execution.
• Create/manage audiences for emails through Marketo Smart Lists.
• Advise marketing managers on optimization of campaigns, such as recommending audience segmentation, making campaign processes repeatable, building better efficiency in campaign setups, etc.
• Monitor the email calendar to identify audience overlaps.
• Monitor data quality, ensuring leads are captured in Marketo and bi-directionally sync with Salesforce accurately.
• Manage GDPR/Data Privacy Compliance & audiences through smart lists in Marketo. Collaborate cross functionally to ensure opt-ins/outs are shared centrally.
• Manage global forms and email templates in Marketo.
• Help import offline lists into Marketo.
• Participate in the Agile Scrum process with the Marketing Operations team, ensuring sprint commitments are honored.
• Manage stakeholder communication to establish alignment on priorities and due dates.

Skills

Marketo

Salesforce

GDPR compliance

Agile Scrum

International opt-ins

Tools

Marketo

Salesforce

Job description

Algolia is seeking a Marketing Operations Manager to join our global marketing team and drive digital and field campaigns. You will build, test, and measure programs, manage leads, and ensure data integrity across Marketo and Salesforce. You’ll optimize audiences, forms, and templates while coordinating with stakeholders across regions.

You’ll participate in Agile Scrum, maintain GDPR compliance, and help scale campaigns for our 10,000+ customers. Remote or hybrid options are available.