Senior Marketing Analytics & Operations Leader (Remote)

TrulyHired; United States; Remote; USD 83,000 - 109,000; Full time

Benefits offered by this job

Health benefits

Remote work

WFH tech stipend

401(k) with match

Flexible PTO

Professional development allowance

Job summary

Newsela is seeking a Senior Marketing Operations Analyst to own measurement, analytics, and reporting infrastructure. You will partner with Marketing, Finance and Operations to standardize reporting, improve data integrity, and expand visibility into marketing performance.

The role involves leading cross-functional reporting with Salesforce, Tableau, Marketo, and analytics platforms, developing KPIs, and implementing attribution models to guide strategic decisions. Remote-friendly, US-focused.

Qualifications

• 5+ years of progressive experience in marketing analytics or operations.
• Advanced proficiency in Excel and/or Google Sheets with complex datasets.
• Experience applying statistical modeling, forecasting and analytics to marketing performance.
• Demonstrated experience developing marketing attribution methodologies including multi-touch attribution.
• Strong understanding of the marketing and sales funnel metrics and KPI measurement.
• Experience building scalable reporting frameworks, dashboards and KPI systems.
• Excellent communication and ability to translate analysis into actionable insights.

Responsibilities

• Lead cross-functional alignment to standardize reporting and auditing.
• Architect full-funnel marketing reporting in Salesforce and Tableau with KPIs.
• Define scalable analytical processes and reporting methodologies.
• Develop multi-touch attribution and marketing influence models.
• Deliver weekly executive-level reporting and strategic recommendations.
• Synthesize data from multiple platforms for holistic marketing insights.

Skills

Marketing analytics

Excel/Google Sheets

Statistical modeling

Marketing attribution

Marketing funnel

Reporting dashboards

Cross-functional collaboration

Salesforce/Marketo/Tableau

Education

Bachelor's degree in quantitative field

Tools

Salesforce

Marketo

Tableau

Google Analytics

Google Ads

LinkedIn Ads

Job description

Newsela is seeking a Senior Marketing Operations Analyst to own measurement, analytics, and reporting infrastructure. You will partner with Marketing, Finance and Operations to standardize reporting, improve data integrity, and expand visibility into marketing performance.

The role involves leading cross-functional reporting with Salesforce, Tableau, Marketo, and analytics platforms, developing KPIs, and implementing attribution models to guide strategic decisions. Remote-friendly, US-focused.