Sr. Marketing Manager, Demand Generation

Transcat; United States; Remote; USD 95,000 - 125,000; Full time

Job summary

Transcat, a leading calibration and compliance services provider, seeks a dynamic Sr. Marketing Manager of Demand Generation to spearhead innovative B2B online demand strategies. This position requires expertise in digital marketing, leadership, and analytical thinking to create impactful growth initiatives. Join a company that values your contributions and offers competitive compensation.

Benefits

Competitive compensation and benefits

Paid time off

Health insurance

Tuition reimbursement

Retirement and stock purchase plan

Qualifications

• Experience with Google Analytics, Google/Bing Advertising, and eCommerce platforms required.
• Strong analytical skills with a focus on improvements in campaign performance.
• Experience managing a team in a digital marketing environment.

Responsibilities

• Drive new business leads via digital marketing channels.
• Develop demand generation strategy to support growth targets.
• Lead analysis and reporting on demand generation efforts.

Skills

Google Analytics

Digital Marketing

SEO

Education

7+ years of experience in Digital Marketing

Tools

Magento

Salesforce

Job description

Overview

Who we are—

Transcat is a dynamic, innovative, growing company that has been recognized as the leading calibration and compliance services provider in North America and beyond. With over 1,000 employees—in technical, consulting, operational, sales, finance, and corporate roles—we have stood the test of time by delivering on our Trust in Every Measure promise to our customers in vital industries, including life sciences, aerospace, defense, energy, and utilities. We fulfill this promise through our employees, who live Our Values every day, the Transcat Way. Our employees are at the center of the rewarding, challenging, and life-changing work we do for our customers and those they serve. Are you ready to join a company where the work you do makes a difference, and where you can grow in your career?

Here’s what Transcat has to offer—

• Work that matters
• A values-based culture where people care about each other and the work they do together
• Flexibility
• Training and development to accelerate learning and career advancement
• Competitive compensation and benefits, including paid time off, health insurance, tuition reimbursement, retirement, stock purchase plan, and MORE!
• Salary range is $95,000 - $125,000.

Position Summary

The Sr. Marketing Manager of Demand Generation will be responsible for leading the strategy, execution, and optimization of Transcat’s B2B online demand generation efforts to drive our organic growth. In this role, you will lead a team of digital marketers, our external digital marketing agency, and collaborate with your functional partners to create awareness, generate leads, and drive conversion. The ideal candidate is an experienced online marketer, strong leader, and exceptional critical thinker who can translate your team’s efforts and data into impactful business insights and actions. This role will report into the Senior Director of eCommerce & Distribution Sales.

Responsibilities

Essential Duties and Responsibilities

• Drive new business leads and customers into our sales organization to fuel our organic growth goals via digital marketing channels
• Effectively serve as the digital marketing subject-matter, cultural, and team leader within Transcat
• Develop the demand generation strategy and goals to support annual growth targets of our Service, Rentals, and Distribution businesses
• Manage your team’s projects, prioritization, resources and tools to effectively deliver and adapt to business priorities
• Collaborate effectively with cross-functional partners such as sales, marketing communications, website development, and operations, to drive your key initiatives, support their goals, and orchestrate large strategic projects
• Directly lead and manage the following demand generation efforts:
  • Paid Media: Continuously test and optimize online paid media for ROI with a strong focus on paid search
  • SEO: Mature and expand our organic search strategy and performance, including content strategy and off-page technical opportunities
  • Analytics: Own digital analytics data integrity, reporting, and analysis with a key focus on marketing attribution
  • Conversion Rate Optimization: Continuously drive efforts to increase marketing ROI by improving website conversion rates
• Lead the analysis and reporting on demand generation efforts and effectiveness to senior business leader across the organization
• Drive Transcat.com eCommerce sales growth and new customer acquisition via digital marketing channels by optimizing the online customer experience for conversion, vendor and product digital merchandising, and eCommerce best practices
• Ensure training and development plans are in place and communicated to employees to drive performance improvement and career progression
• Complete and deliver accurate, thorough, and prescriptive employee performance reviews on the required timeline
• Model the Company’s values to influence others to perform in an aligned manner
• Other duties as assigned

Qualifications

Required Knowledge, Skills, and Abilities

• Experience working with Google Analytics, Google/Bing Advertising, and eCommerce platforms is required. Magento and Salesforce experience strongly preferred.
• Both broad and deep experience in core digital marketing channels. Experience marketing to B2B audiences with a focus on both eCommerce and Demand/Lead Gen is ideal.
• Experience driving awareness, acquisition, and conversion optimization strategies utilizing industry best practices across multiple channels.
• An in-depth understanding of SEO and experience developing and executing strategies to support organic traffic growth and conversion.
• Strong analytical skills and direct experience with Google Analytics is required. Ability to review data from multiple sources and translate to clear, actionable insights that lead to improved campaign performance and growth opportunities.
• Positive, proactive, and process oriented, with experience leading digital planning processes and a desire to constantly search out ways of improving process and project effectiveness.
• Able to multi-task and manage multiple priorities, demonstrating strong independent decision-making, organizational, planning, and problem-solving skills.
• Demonstrated experience leading internal direct reports and external digital marketing agencies
• Strong ability to craft and present insightful, relevant, and actionable messaging to senior business leader is critical.

Education and Experience

• 7+ years of experience in Digital Marketing, including experience managing a team.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for extended periods of time and maintain concentration for prolonged periods of work.
• Use a computer for extended periods to type, operate a mouse, and perform other tasks.
• Communicate effectively, both verbally and in writing, with colleagues, clients, and vendors.
• Stand, walk, and move around the office as necessary to meet job requirements and attend meetings.
• Lift and move objects or equipment weighing up to 25 pounds on an occasional basis.
• Attend off-site events or meetings, which may require travel on an occasional basis.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Equal Opportunity and Non-Discrimination

Transcat is an equal-opportunity employer and prohibits discrimination based on any protected status. As required by United States law, all qualified applicants will receive consideration for employment without regard to age, color, disability, genetic predisposition or carrier status, national origin, race, religion, sex (including pregnancy, sexual orientation, and gender identity), status as a protected veteran, or as a member of any other protected group or activity under federal, state, and local law.

We will make reasonable accommodations for employees with disabilities to enable them to perform the essential functions of their position unless doing so poses an undue hardship to the company or a direct threat to health or safety.

Contingencies

All offers of employment are contingent upon successfully completing all pre-employment requirements, which include verification of identity and employment eligibility, and when applicable, a motor vehicle driving record report.