Sr. Marketing Manager, Demand Generation

NextGenEnergyJobs; Atlanta, Northern (GA, KY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

GE Vernova's Enterprise SaaS Software business is seeking a Senior Marketing Manager, Demand Generation to own end-to-end demand generation and marketing operations, driving pipeline growth through multi-channel campaigns and ABM strategies.

You will own Marketo and Salesforce integration, partner with sales teams to generate qualified leads, and lead global initiatives in a hybrid/remote setting, requiring strong PM and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience.
• 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment.
• Hands-on experience owning/administering Marketo and working knowledge of Salesforce data integration.
• Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes.
• Ability to travel domestically/internationally as needed (~20%).
• Enterprise SaaS or commercial software industry experience strongly preferred.
• Marketo Certified Expert (MCE) or similar credential.
• Experience with ABM platforms (e.g., 6sense, Demandbase).
• Experience with Google Analytics or Adobe Analytics.
• Experience growing a database organically via multiple channels.
• Strong project management and prioritization skills; ability to work cross-functionally in a global organization.
• Collaborative team player, able to work cross-functionally in both local and remote/hybrid settings.
• Ability to learn new technologies, products, and systems quickly.

Skills

Demand generation

Marketing operations

Sales enablement

Cross-functional collaboration

Travel readiness

Education

Bachelor's degree

Tools

Marketo

Salesforce

6sense

Demandbase

Google Analytics

Adobe Analytics

Job description

The Senior Marketing Manager, Demand Generation will own end-to-end demand generation and marketing operations for GE Vernova's Enterprise SaaS Software business, driving pipeline growth through multi-channel campaigns, ABM strategies, and marketing technology ownership across Marketo and Salesforce.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience.
• 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment.
• Hands-on experience owning/administering Marketo (or similar marketing automation platform) and working knowledge of Salesforce/CRM data integration.
• Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes.
• Ability to travel domestically/internationally as needed (~20%).
• Enterprise SaaS or commercial software industry experience strongly preferred.
• Marketo Certified Expert (MCE) or similar credential.
• Experience with ABM platforms (e.g., 6sense, Demandbase).
• Experience with Google Analytics or Adobe Analytics.
• Experience growing a database organically via multiple channels.
• Strong project management and prioritization skills; ability to work cross-functionally in a global organization.
• Collaborative team player, able to work cross-functionally in both local and remote/hybrid settings.
• Ability to learn new technologies, products, and systems quickly.