Sr. Marketing Manager, Demand Generation

GE Vernova, Inc.; Atlanta (GA); Remote; USD 112,000 - 186,000; Full time

Job summary

GE Vernova's Software and Controls Solutions (SCS) business is seeking a Senior Marketing Manager, Demand Generation to own end-to-end demand generation and marketing operations for our Enterprise SaaS Software portfolio. You will drive multi-channel campaigns, ABM programs, and ensure data-driven pipeline contributions.

You will lead a global marketing team, partner with product marketing, sales, and agencies, and own the Marketo and Salesforce integration to optimize lead flow, scoring, and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience.
• 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment.
• Hands-on experience owning/administering Marketo and working knowledge of Salesforce/CRM data integration.
• Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes.
• Ability to travel domestically/internationally as needed (~20%).

Responsibilities

• Demand Generation & Campaign Execution: Develop and execute multi-channel demand generation and ABM campaigns to drive lead generation, pipeline growth, and revenue.
• Marketing Operations & Technology (Marketo/Salesforce): Own marketing tech stack, Marketo program strategy, build, and optimization; ensure alignment with Salesforce for lead flow, scoring, and routing.
• Cross-Functional Partnership & Continuous Improvement: Partner with marketing teams and agencies to ensure consistent campaign execution; optimize with data-driven results and AB testing.

Skills

Demand generation

Marketing operations

Marketo

Salesforce

ABM

Campaign optimization

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related

Tools

Marketo

Salesforce

CRM data integration

ABM platforms (6sense/Demandbase)

Job description

Job Description Summary

The Senior Marketing Manager, Demand Generation will own end-to-end demand generation and marketing operations for GE Vernova's Enterprise SaaS Software business, driving pipeline growth through multi-channel campaigns, ABM strategies, and marketing technology ownership across Marketo and Salesforce. This highly collaborative role blends strategic campaign execution with hands-on operational excellence, partnering closely with global marketing, agency, and commercial teams to deliver measurable pipeline contribution and campaign ROI.

Job Description

GE Vernova's Software and Controls Solutions (SCS) business is seeking a highly creative, self-motivated marketing professional to lead demand generation and marketing operations for our Enterprise SaaS Software business. Reporting to the Sr. Global Marketing Director, the Sr. Marketing Manager, Demand Generation will join a high-performing, global marketing team and be responsible for the end-to-end execution of growth campaigns that generate new leads, build pipeline, and influence opportunity creation within our target market segments. This role is accountable to revenue outcomes and will manage budget and resources as necessary to drive results. The candidate will own the marketing technology stack, ensuring campaigns are automated, measurable, and optimized, while partnering closely with the SCS marketing team, agency partners, and the central marketing team to execute integrated demand generation strategies. While this role is primarily focused on the Software business, it will also have overlap and close collaboration with the Controls Commercial team, given the shared go-to-market motion across the SCS portfolio. The candidate will play an integral role in aligning demand generation efforts with global growth and commercial targets.

Key Responsibilities

Demand Generation & Campaign Execution

• Develop and execute multi-channel demand generation and ABM campaigns including content syndication, email nurtures, direct mail, referral programs, and demo programs to drive lead generation, pipeline growth, and revenue.
• Partner with product marketing, content, and creative teams to develop compelling messaging and conversion-optimized assets across the buyer's journey.
• Collaborate with Software and Controls global growth and commercial teams to operationalize campaigns, ensuring enablement and clear communication throughout all stages.

Marketing Operations & Technology (Marketo/Salesforce)

• Own and administer the marketing technology stack, including Marketo program strategy, build, and optimization, ensuring alignment with Salesforce for accurate lead flow, scoring, and routing.
• Manage lead scoring, routing, and lifecycle processes in partnership with sales operations, troubleshooting sync issues and maintaining data integrity between platforms.
• Build and maintain automated dashboards to track campaign performance, funnel metrics, and marketing-sourced/influenced pipeline contribution.

Cross-Functional Partnership & Continuous Improvement

• Partner closely with the SCS marketing team, agency partners, and central marketing team to ensure consistent, aligned campaign execution across the business.
• Optimize campaigns and refine strategies based on data-driven results, including A/B testing and performance reporting.
• Manage timelines, budget, and resources to ensure successful campaign delivery and drive measurable revenue impact, while serving as a brand ambassador for consistent messaging.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience.
• 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment.
• Hands-on experience owning/administering Marketo (or similar marketing automation platform) and working knowledge of Salesforce/CRM data integration.
• Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes.
• Ability to travel domestically/internationally as needed (~20%).

Preferred Qualifications

• Enterprise SaaS or commercial software industry experience strongly preferred.
• Marketo Certified Expert (MCE) or similar credential.
• Experience with ABM platforms (e.g., 6sense, Demandbase).
• Experience with Google Analytics or Adobe Analytics.
• Experience growing a database organically via multiple channels.
• Strong project management and prioritization skills; ability to work cross-functional in a global organization.
• Collaborative team player, able to work cross-functional in both local and remote/hybrid settings.
• Ability to learn new technologies, products, and systems quickly.

Additional Information

GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No

#LI-Remote - This is a remote positionApplication Deadline: October 01, 2026For candidates applying to a U.S. based position, the pay range for this position is between $111,800.00 and $186,300.00. The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set.Bonus eligibility: discretionary annual bonus.This posting is expected to remain open for at least seven days after it was posted on September 22, 2026.Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.GE Vernova Inc. or its affiliates (collectively or individually, “GE Vernova”) sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a GE Vernova welfare benefit plan or program. This document does not create a contract of employment with any individual.