Sr. Marketing Manager – Customer Acquisition/ Performance Marketing

Russell Tobin; Seattle (WA); On-site; USD 69,000 - 83,000; Full time

Benefits offered by this job

Healthcare benefits

401(k)

Life & disability insurance

Employee discounts

Job summary

Russell Tobin is seeking a Senior Marketing Manager for Seattle, WA, onsite, to own acquisition programs across paid and owned media and drive new member growth with cost-efficient strategies.

The role partners with product, analytics, and creative teams to test messaging, optimize campaigns, and define channel strategies. A minimum of 5+ years in performance marketing and strong analytical skills are required.

Qualifications

• 5+ years of marketing experience, with a focus on customer acquisition.
• Hands-on experience managing paid channels (paid social, programmatic/DSP, paid search).
• "Proven track record of owning budgets and hitting measurable growth targets."
• Strong analytical skills; comfortable working with data to drive decisions.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Own and execute acquisition marketing campaigns across paid social, paid search, display/ADSP, and owned channels.
• Define channel strategy, budget allocation, and performance targets (signups, CPA, ROAS).
• Partner with paid media POCs and agency teams to launch, monitor, and optimize campaigns.
• Develop and test creative, messaging, and audience strategies to improve conversion.
• Build and maintain measurement frameworks; report on KPIs and translate insights into action.
• Collaborate with product and analytics to identify new acquisition opportunities and audience segments.
• Manage budget forecasting, pacing, and monthly/quarterly business review inputs.

Skills

Marketing strategy

Paid media

Analytics

Budget management

Cross-functional collaboration

A/B testing

Education

Bachelor's degree

Tools

Amazon DSP

Google Ads

Excel

Job description

Our client, a Fortune 5 company, is looking to hire a Sr. Marketing Manager in Seattle, WA.

Sr. Marketing Manager - Customer Acquisition/Performance Marketing

Location: Seattle, WA – Onsite

Duration: 3 Contract, with potential for extension/conversion

Pay Rate Range: $50/hr to $60/hr W2, depending on experience

This role will own the strategy, execution, and optimization of marketing programs that drive net-new Prime member acquisition across paid and owned channels. The Marketing Manager will partner cross-functionally with product, paid media, creative, and analytics teams to deliver measurable growth against acquisition and cost-efficiency goals.

Key Responsibilities

• Own and execute acquisition marketing campaigns across paid social, paid search, display/ADSP, and owned channels.
• Define channel strategy, budget allocation, and performance targets (signups, CPA, ROAS).
• Partner with paid media POCs and agency teams to launch, monitor, and optimize campaigns.
• Develop and test creative, messaging, and audience strategies to improve conversion.
• Build and maintain measurement frameworks; report on KPIs and translate insights into action.
• Collaborate with product and analytics to identify new acquisition opportunities and audience segments.
• Manage budget forecasting, pacing, and monthly/quarterly business review inputs.

Basic Qualifications

• 5+ years of marketing experience, with a focus on customer acquisition / performance marketing.
• Hands-on experience managing paid channels (paid social, programmatic/DSP, paid search).
• Proven track record of owning budgets and hitting measurable growth targets.
• Strong analytical skills; comfortable working with data to drive decisions.
• Bachelor's degree or equivalent practical experience.

Preferred Qualifications

• Experience in subscription or membership growth marketing.
• Familiarity with Amazon DSP / ADSP and cross-channel media planning.
• Experience partnering with creative and agency teams at scale.
• Strong written and verbal communication; experience presenting to senior leadership.
• Experience with A/B testing and incrementality measurement.

Benefits and Perks

• Comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity

PrideGlobal and it's affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment

PrideGlobal and it's affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations

We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates

Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.

Only applicable for Kentucky positions

For this type of employment, state law requires a criminal record check as a condition of employment. This applies to direct care staff (Examples: RN, LPN, Nurse Aides, Therapists) referred to Kentucky nursing facilities, assisted living communities, or long-term care facilities, in accordance with KRS 216.793.