Sr. Marketing Manager

Think Onward; Austin (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading company in the energy sector seeks a Senior Marketing Manager to drive customer acquisition and enhance market position. The ideal candidate will have deep digital expertise and a proven track record in marketing leadership, focusing on innovative problem-solving and collaboration. This full-time role offers opportunities for growth and leadership development within a dynamic environment.

Qualifications

• Minimum 3-5 years in a marketing leadership role.
• Experience in Oil & Gas, mining, or geothermal sectors is a bonus.

Responsibilities

• Develop and implement marketing strategies aligned with company goals.
• Lead digital transformation initiatives across marketing channels.
• Manage marketing budget and optimize resource allocation.

Skills

Leadership

Problem Solving

Creativity

Collaboration

Education

Marketing Leadership Role

8+ years of marketing experience

Tools

Marketing Automation Tools

Data Analysis Tools

HubSpot

Job description

At ThinkOnward, we're more than a company—we're a global community of experts and problem solvers. Our mission is to inspire and activate our community, uniting their passion, wisdom, and creativity to solve complex geoscience and data science challenges. We provide our talented community with cutting-edge tools, data, and resources, pushing boundaries, fostering collaboration, and delivering innovative solutions that accelerate decisions.

Our Core Offerings

1. Projects: Creating pathways to accelerate results for our clients by vetting and engaging specialized talent within our community on exploration and energy projects, driving innovation further and faster.
2. Challenges: Hosting global data science competitions to test skills and tackle complex energy problems efficiently.
3. Innovation Lab: A collaborative space integrating science, data, and tools to deliver impactful innovations addressing pressing customer challenges.

Our values—Re-Imagine What Matters, Get It Done, Fail Fast, and No Ego—guide us. Our vision is to empower energy companies to accelerate decision-making, evolve workflows, and achieve impactful results through our global community, advanced AI/ML technology, and open innovation model.

Position Summary

The Senior Marketing Manager will develop and execute comprehensive marketing strategies to enhance our market position, drive customer acquisition, and increase revenue. The ideal candidate will have deep digital expertise, a proven track record of delivering measurable results, and the ability to synthesize complex technical topics into accessible stories. They will ensure the organization has the data, systems, and processes to support rapid growth and craft compelling narratives about our offerings to increase market share. Opportunities for growth and leadership development are available as the organization evolves. We seek innovative problem-solvers eager to build something exceptional.

Key Responsibilities

1. Develop and implement marketing strategies aligned with company goals.
2. Lead digital transformation initiatives across marketing channels and technologies.
3. Design and execute growth strategies for user acquisition, activation, engagement, and retention.
4. Collaborate with leadership to align marketing efforts with business objectives.
5. Partner with teams to create campaigns that drive business growth.
6. Support executive teams with visually engaging communications tailored for diverse audiences.
7. Lead omnichannel marketing efforts, including SEO/SEM, content, email, social media, and paid campaigns.
8. Leverage generative AI to augment capabilities and improve product quality.
9. Build strong partnerships internally and with key stakeholders, including Shell.
10. Establish KPIs and report on marketing performance regularly.
11. Support business development activities and create key business metrics reports.
12. Identify and implement new processes, technologies, and systems for efficiency.
13. Manage external events, including conferences and industry gatherings, including international travel.
14. Utilize digital technologies to streamline lead management and conversion processes.
15. Monitor industry trends and stay ahead of new initiatives.
16. Manage marketing budget and optimize resource allocation.
17. Oversee website content, strategy, and optimization efforts.
18. Serve as HubSpot operational and tactical lead, managing subscriptions and functions.
19. Create and deploy campaigns, landing pages, and other assets supporting marketing initiatives.

Qualifications

• Proactive, hands-on mentality with experience in high-growth environments.
• Proficiency with marketing automation and data analysis tools.
• Creative, collaborative, and committed to continuous improvement.
• Strong leadership skills with the ability to give and receive feedback effectively.
• Excellent interpersonal and public speaking skills.
• Minimum 3-5 years in a marketing leadership role.
• 8+ years of marketing experience in startups or mid-large organizations.
• Strategic planning and budgeting expertise.
• Problem-solving skills.
• Experience in Oil & Gas, mining, or geothermal sectors is a bonus.

Time Commitment & Travel

• Full-time position.
• Approximately 15% travel may be required.